Account Based Marketing Manager (Remote)

Account Based Marketing Manager (Remote)

Be Part of Our Mission Learnlight is an Ed
Tech company that's passionate about putting trainers at the heart of the learning experience because that's what delivers
- changing impact. We use
- winning technology to deliver language, intercultural and interpersonal skills training online and on the ground, to learners in more than 180 countries. Since our early years as a digital
- up, we've worked with hundreds of blue chips and international institutions across the world. Our communication skills training is used by more than 1, 500 companies and by over 700, 000 workplace learners, setting them apart in an increasingly complex and global business environment.

Your Career Opportunity In this exciting new career opportunity, you'll be reporting to the Head of Global Field Marketing and Campaigns on
- time hours and working from home remotely.

Role Overview As an Account Based Marketing Manager, you'll be responsible for designing and executing
- impact programs for our most strategic accounts. This role is 30% strategic and 70% execution focused. The ABM Manager will collaborate with Global Accounts Program leaders, sales, and field marketers to engage key personas, accelerate pipeline, and drive growth across a defined set of priority accounts.

Your Responsibilities

• Define strategic accounts and create marketing plans aligned with growth objectives
• Develop detailed profiles of key
  - makers and influencers within target accounts to guide campaign messaging and design
• Design and deliver
  - channel, highly targeted ABM campaigns (1:few and selective 1:many) with support from Marketing Operations & Automation
• Work with product marketing and content teams to create
  - specific messaging, collateral, and sales enablement materials
• Partner with account managers and sales leaders to integrate marketing with account plans, track performance, report on ROI, and optimize campaigns
• Orchestrate ABM activities across channels, leverage CRM/automation tools (e. g. , Dynamics 365 Marketing), and share strategies and learnings globally to support account growth

What You'll Offer

• 4-6 years of B2B marketing experience, with at least 2 years focused on ABM or
  - focused demand generation
• Proven experience designing and executing ABM campaigns for 1:few or 1:many programs
• Strong understanding of buyer personas, account segmentation, and customer journey mapping to inform campaign planning
• Hands-on experience managing campaigns across email, social, content syndication, and paid media, leveraging CRM and marketing automation tools (Dynamics 365 Marketing preferred)
• Ability to track account engagement, analyse campaign performance, and provide actionable insights to optimize ABM initiatives
• Proven ability to work closely with sales, account managers, and field marketing teams to align marketing programs with business objectives
• Outstanding writing, presentation, and storytelling skills, with the ability to balance strategic planning and execution in a
  - paced environment; fluency in English required; additional European languages highly desirable

What We Offer

• Work-Life Balance: Remote work, with options to collaborate with colleagues in regional offices (if applicable). Generous paid time off including public and personal holidays and two
  - wide days off per year
• Learning & Development: Access to language learning, masterclasses and professional development opportunities with a culture of coaching and constructive feedback
• Community Events: Virtual wellbeing sessions,
  - building activities and informal social clubs
• Company News: Regular updates on our internal networking platform
• Cultural Collaboration: Intercultural Assessment insights to help you build collaboration across diverse cultures
• Referral Program: Earn a bonus by referring talented professionals to join Learnlight (conditions apply)
• Diversity & Inclusion: We welcome talent from all communities and support equal opportunity in the workplace

Ready to Join Us?

Learnlight is a global company and we look for English communication skills for effective collaboration. Please apply with your résumé in English. The personal data you provide will be processed to manage your candidacy. You have rights regarding your data under applicable law. For more information, see our Privacy Policy at https://www.learnlight.com/en/privacy-policy/

EEO and Compliance We are committed to equal employment opportunity regardless of gender, religion, ethnicity, sexual orientation, age or disability. Click to learn more about our Diversity, Equity, Inclusion Workplace Certification and commitments.

Note: This posting reflects Learnlight’s current hiring needs and may be updated without notice.