Advertising Monetisation Manager

Advertising Monetisation Manager

As an Advertising Monetisation Manager, you will be the
- to person and represent the advertising team for all advertising monetisation aspects for Miniclip games.

You will support portfolio studios with their advertising monetisation strategy and design, execute and optimise in‑game formats and placements to improve overall ad ARPDAU.

The ideal candidate works cross‑functionally with stakeholders across the business and with other studios to drive world‑class monetisation strategies.

What you’ll be doing

• Design and develop, together with Product and Game Design for our M1 studios, a world‑class gameplay experience based on a deep understanding of advertising monetisation, game metrics and KPIs with the goal of improving overall monetisation. Own the ad monetisation strategy for assigned titles (in partnership with the Monetisation Lead).
• Conduct in‑depth analysis on your games and execute optimisations to drive improvements across ad monetisation KPIs. Track and report e
  CPM, ARPDAU, fill rate, impressions and other ad KPIs.
• Create and maintain ad network integrations and mediation waterfalls.
• Run hypothesis‑driven A/B tests (with Product & BI) to improve ad ARPDAU. Analyse results, scale winners and iterate on learnings.
• Work closely with Ad Tech, Product, BI, QA and Engineering to prioritize and deliver ad improvements. Communicate test plans, results and operational issues clearly to internal teams.
• Build strong advertising industry intelligence efforts and ensure monetisation best practices are documented and shared with the team and the wider business.

What we’re looking for

• Ideally someone with ad operation / programmatic experience.
• Familiarity with ad networks, mediation platforms and basic ad tech concepts (ad mediation, e
  CPM, fill, frequency).
• Comfortable with basic product / analytical work tracking KPIs, reading dashboards, and contributing to A/B tests.
• Experience in managing and delivering cross‑functional projects.
• Highly organised with exceptional time‑management skills and ability to manage multiple priorities.
• Experience supporting decisions based on complex data analysis.
• High attention to detail – meticulous with large amounts of data.
• Comprehensive understanding of ad technology and the advertising ecosystem.
• Good communicator, able to own network relationships and explain technical/analytical findings to non‑technical stakeholders.
• Excellent written and verbal English communication skills.
• Exceptional team player.
• Deep understanding of free‑to‑play game systems and economies is desirable.
• Knowledgeable and passionate about the mobile games industry is desirable.

About Miniclip

Miniclip is a global leader in games and one of the world’s biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. Our portfolio includes more than 60 high‑quality mobile games, reaching 450 million monthly users across 195 countries. Founded in 2001, we operate in 15 countries and launch games across mobile, PC, console, social and online platforms.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Entertainment Providers

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