Advertising Monetisation Manager

Advertising Monetisation Manager
Lisboa
Lisboa, Lisboa, Portugal

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As an Advertising Monetisation Manager, you will be the
- to person and represent the advertising team for all advertising monetisation aspects for Miniclip games. You will be responsible for supporting portfolio studios with their advertising monetisation strategy as well as design, execute and optimise
- game formats and placements to improve overall ad ARPDAU.

The ideal candidate must be able to work
- functionally with various stakeholders across the business, both internally and externally across other studios, to drive
- class monetisation strategies. We’re looking for someone that feels comfortable working in a
- fast paced environment while taking on multiple projects and adapting to the changing needs of our games, players and business opportunities as they arise.

What will you be doing at Miniclip?

• Design and develop, together with Product and Game Design for our M1 studios, a
  - class gameplay experience based on a deep understanding of advertising monetisation, game metrics and KPI’s with the goal of improving overall monetisation. Own the ad monetisation strategy for assigned titles (in partnership with the Monetisation Lead).
• Conduct
  - depth analysis on your games and execute optimisations to drive improvements across ad monetisation KPI’s. Track and report e
  CPM, ARPDAU, fill rate, impressions and other ad KPIs.
• Create and maintain ad network integrations and mediation waterfalls.
• Run
  - driven A/B tests (with Product & BI) to improve ad ARPDAU. Analyse results, scale winners and iterate on learnings.
• Work closely with Ad Tech, Product, BI, QA and Engineering to prioritize and deliver ad improvements. Communicate test plans, results and operational issues clearly to internal teams.
• Build strong advertising industry intelligence efforts and ensure monetisation best practices are documented and shared with the team and the wider business.

What are we looking for?

• Ideally someone with ad operation/programmatic experience.
• Familiarity with ad networks, mediation platforms and basic ad tech concepts (ad mediation platforms, waterfalls, e
  CPM, fill, ad frequency).
• Comfortable with basic product / analytical work: tracking KPIs, reading dashboards, and contributing to A/B tests.
• Experience in managing and delivering
  - functional projects.
• Highly organized with exceptional time management skills with the ability to manage multiple priorities at once.
• Experience in supporting decisions based on complex data analysis.
• High attention to detail is a must. Meticulous and detailed as you will be manipulating a tonne of data to help drive your assumptions and hypotheses.
• Comprehensive understanding of ad technology and the advertising ecosystem.
• Good communicator, able to own network relationships and explain technical/analytical findings to
  - technical stakeholders.
• Excellent English communication skills, both written and verbal.
• Exceptional team player.
• Deep understanding of
  -
  - play game systems and economies is desirable.
• Knowledgeable and passionate about the Mobile Games industry is desirable.

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60
- quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10. 5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D™, Agar. io, Power
Wash Simulator, Sudoku.com™, and We Are Warriors™.