Brand and Retention Manager Lisboa

Overview

Join to apply for the Brand and Retention Manager role at Bettorian.

As our first Brand and Retention Manager, you won’t just be marketing a product—you’ll shape a brand that people trust, talk about, and bet on and lead the
-
- market, brand, and player lifecycle strategy. This is a rare
- floor opportunity to define brand DNA, lead creative output, and has potential to grow into a Head of Marketing and Director-level leadership as the company scales over time.

This role will be responsible for building, managing, and scaling a
- performance marketing function that delivers measurable growth through
- driven,
- first campaigns. You will act as a key voice in the leadership team, responsible for shaping both
- term marketing execution and
- term strategic positioning of the brand in a highly competitive,
- native i
Gaming landscape. You will oversee all retention, brand, and market localisation teams. The role requires strong knowledge of Web-native marketing tactics, i
Gaming compliance, crypto trends and user behaviour. This is a hybrid role where in-office time is recognised as valuable in the preliminary stages of our start up to build and shape the foundations of the novel Marketing and other teams, with flexibility where required.

Responsibilities

• Create Brand consistency &
  - building across all touchpoints.
• Develop Retention marketing strategies that increase LTV and reduce churn.
• Push Community building via events, social media, influencers, and
  - platform engagement.
• Create Player reactivation programs to win back dormant users.
• Develop and evolve a brand strategy that balances fun, trust, and innovation.
• Lead the content and communications calendar as well as commercial events calendar.
• Build and manage a marketing budget.
• Manage creative production, internal or via agency/freelancers.
• Support growth team with branded campaign assets and messaging.
• Develop a player-focused brand that resonates in crypto gaming communities and internally through our employer branding alike.
• Monitor brand performance and sentiment in
  - time (Reddit, Discord, X).
• Drive consistency across touchpoints: website, platform, ads, influencer scripts.
• Build and lead a Brand and Retention team.
• Support People and Operations departments in initiatives related to Employer Branding as well as commercial branding strategies, techniques and resources.
• Work closely with CFO, CLO and CPO to ensure tight knit strategy encompassing overarching company directives and conformity.
• Travel as extensively as required to support the launch, events management and initiatives success.

Experience & Background Required

• 5–7+ years of experience in retention, CRM, or lifecycle marketing within i
  Gaming, online casinos, sports betting, or
  - first consumer platforms (fintech, gaming,
  - commerce, entertainment).
• Proven track record in building and executing retention, loyalty, and CRM strategies that increase LTV, reduce churn, and drive player reactivation.
• Strong expertise with CRM automation platforms (e. g. , Braze, Optimove, Salesforce Marketing Cloud) including email, SMS, push, and
  - app messaging.
• Solid experience designing and managing loyalty and VIP programs, especially in highly competitive gaming/entertainment markets.
• Demonstrated success in community building — leveraging social media, influencers, events, and
  - platform engagement.
• Deep understanding of South Asian player behavior, gaming preferences, and cultural nuances to tailor engagement and loyalty campaigns.
• Strong analytical background: able to segment audiences, track retention KPIs (churn, ARPU, engagement rates, cohort analysis), and optimize based on insights.
• Experience managing creative brand consistency across multiple touchpoints (ads, emails, social,
  - platform).
• Leadership experience in building and scaling
  - functional teams, including design, CRM, comms, social, and loyalty specialists.
• Knowledge of responsible gaming and compliance frameworks for communication in the i
  Gaming and crypto space.
• Comfortable in a fast-paced
  - up environment, with proven ability to prioritize, adapt, and deliver under pressure.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Administrative and Support Services

Referrals increase your chances of interviewing at Bettorian by 2x

Get notified about new Retention Manager jobs in Lisbon, Lisbon, Portugal.