Brand Social Media Lead Lisboa

Brand Social Media Lead
Lisboa
Lisboa, Lisboa, Portugal

BRAND SOCIAL MEDIA LEAD

Reports to:

Head of Brand Marketing

Department:

Brand Marketing

About Cariuma:

We are a premium independent sneaker brand, rooted in craftmanship and timeless design, shaped by surf and skate. We walk with people who challenge the beaten path and step everywhere. Our global HQ is in Lisbon, Portugal – this is where we are bringing bold ideas to the table and roll up our sleeves to build something meaningful and lasting.

Mission:

The Brand Social Media Lead will be part of the Brand Marketing Department, and will play a critical role in owning and driving Cariuma’s owned media, across our key global markets, while working closely with the relevant stakeholders to elevate our influencer, athlete, PR, and community strategies.

Reporting directly to the Head of Brand Marketing, this role will lead the charge in building a dynamic and
- impact brand ecosystem — blending creator partnerships, athlete stories, and community growth in alignment with our brand DNA. This is a unique opportunity to help shape Cariuma’s global visibility, elevate our voice across platforms, and engage with creators who align with our values.

Key Responsibilities:

• Develop and execute global brand social media strategy; key focus on owned social media platforms
• Build and maintain influencer and
  - creator partnerships aligned with brand positioning, working closely with the Head of Marketing.
• Work closely with the Brand Athletes Manager to activate athlete seeding programs.
• Work closely with the Head of Marketing Manager to create and activate brand ambassador partnerships.
• Support and align our PR team
• Manage brand sentiment monitoring, UGC tracking, and community engagement strategy.
• Collaborate with paid media and social teams to integrate influencer content into paid amplification.
• Partner with external social media consultant on content publishing and platform performance.
• Analyze brand media KPIs and regularly report on reach, engagement, and earned media value.

Your Story:

• 5–8 years of experience in social media, influencer marketing, PR, or brand communications (ideally within fashion, lifestyle, or
  - driven brands).
• A strong network or understanding of social platforms, media environments, and creator communities.
• Strategic mindset with the ability to develop and manage
  - channel campaigns that deliver brand impact and ROI.
• Analytical approach to brand performance with strong reporting, organization, and planning capabilities.
• Experience in working with
  - led activations, or creative storytelling campaigns.
• A collaborative team player who brings energy, agility, and ambition to a
  - moving brand environment.
• Passionate about communities, skate, surf, sustainability, and building a
  - driven brand
• An explorer mindset.
• Fluent in English.

What We Offer:

A dynamic, challenging, and supportive environment where everybody feels safe. A
- led brand with incredibly strong core values, founded upon the principles of being better for both people and the planet, whilst inspiring change by example.

A
-
- old company with big ambitions and a
- performing global team hungry to continue innovating and building something incredible together. We foster an active culture where individuals can come and do their best work, fulfil their potential, grow and evolve with the company and truly make a difference in advancing our mission.

CARIUMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, gender identity or expression, marital status, national origin, race, religion, sex (including pregnancy), or any other characteristic protected by applicable laws, regulations, and ordinances.