Braze Consultant

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We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world‑class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

Job Description

We’ve been named a global “Leader” by top industry analyst firms in categories as wide‑ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Required Experience and Skills

• 2+ years hands‑on experience with Braze or comparable marketing automation platform
• Good knowledge of HTML, SQL, and Liquid templating
• Understanding of digital marketing concepts: segmentation, journeys, personalization, consent
• Experience working with data layers, CDPs, APIs, and tag managers (e. g. , GTM) is a plus
• Able to clearly communicate technical concepts to non‑technical stakeholders
• Proactive mindset, capable of working in a fast‑paced project environment

Domain‑Specific Role Responsibilities

• Lead or support the implementation of Braze for global clients, enabling scalable cross‑channel engagement strategies.
• Translate client requirements into executable Braze configurations and lifecycle campaigns.
• Act as the bridge between marketing, data, engineering, and client stakeholders.
• Work with native Braze features including Canvas, Currents, Catalogs, Connected Content, Liquid, and Segment filters.
• Contribute to data strategy, segmentation design, and behavioral trigger setup.

Roles & Responsibilities

• Design and build cross‑channel customer journeys using Braze Canvas.
• Create data models and segment logic based on customer profiles, behavior, and lifecycle events.
• Develop content personalization using Liquid and integrate external data via Connected Content.
• Provide technical documentation and ensure QA for campaigns and trigger logic.
• Maintain platform governance and campaign scalability standards.
• Act as an expert for Braze in solution design, pitches, and technical workshops.
• Maintain awareness of Braze product roadmap, features, and implementation best practices.
• Contribute to the strategic development of Merkle’s Mar
  Tech capabilities.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real‑world impact.

Global Reach with Local Expertise: With over 16, 000 employees across 30+ countries, and part of a 70, 000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets.

Collaborative Culture: At Merkle, your ideas and contributions truly matter.

What’s in It for You?

• Global Perspective: Collaborate with over 70, 000 colleagues across 145 countries.
• Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.
• Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace.
• Well‑balanced reward package: competitive salaries, volunteer days, wellness days, modern offices, multicultural environment.
• Innovation‑Driven Work: Contribute to projects reshaping industries.
• Purpose‑Driven Culture: Foster sustainable growth for brands, people, and society.
• Growth Opportunities: Training, mentorship, data‑driven projects that reshape customer experience.
• Many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter.

Location

Prague

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Equal Opportunity Statement

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role‑specific requirements, ensuring a workplace free from discrimination and harassment.