Business Analytics (CDP) Specialist Porto

Business Analytics (CDP) Specialist
Porto
Porto, Porto District, Portugal

Metyis is growing! We are looking for a Business Analytics (CDP) Specialist with 3-5 years of relevant experience to join our Digital Commerce team based in our Porto Digital Campus.

Who we are

We are Metyis, a
- thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing, and Design, and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating
- lasting impact and growth for our business partners and clients.

In collaboration with HUGO BOSS, our esteemed business partner, we created the HUGO BOSS Digital Campus, aimed at increasing data analytics, e
Commerce, and technology capabilities, and boosting digital sales. The employees at this campus will help develop
-
-
- art data architecture, advanced business analytics, and enhance HUGO BOSS’s e
Commerce platform and services.

This environment provides the capabilities for HUGO BOSS to maximize data usage and support its growth towards becoming a leading premium
- driven fashion platform worldwide.

What we offer

• Develop your professional career working with a major brand in the fashion industry
• Accelerate digitalization & e
  Commerce growth through advanced technology, business intelligence, and analytics
• Drive
  - impact insights to enhance
  - making across the organization
• Enhance brand equity and digital sales via improved digital experiences
• Engage regularly with senior business and e
  Commerce leaders to drive impactful change
• Join a
  - growing, international, and diverse team

What you will do

• Design and develop our 1st party data strategy within the Customer Data Platform based on
  - oriented key figures
• Understand complex business processes and translate goals into data segmentation and key results for omnichannel activities
• Identify important data and establish key customer segments for automated and personalized campaigns
• Collaborate with business departments and data science teams to translate requirements into data, modeling, and AI analysis
• Support campaign management by identifying and configuring new user segments in our CDP
• Analyze customer data to understand behaviors and optimize omnichannel touchpoints and marketing activities
• Create reports and dashboards, extract insights, and communicate results effectively

What you will bring

• Degree in business engineering, media management, computer science, or similar
• Knowledge of marketing systems and technologies, especially CDPs, Web Analytics, Data Management, Tag Management Systems
• 3-5 years of experience in an agency or marketing specialist role
• Experience in designing data models and tracking concepts
• Skills in machine learning, data mining, and exploratory data analysis
• Strong analytical, strategic, and conceptual skills; ability to understand customer issues and work efficiently
• Technical savvy, creativity, and good communication skills for international teamwork