Business Unit Manager Lisboa

Business Unit Manager
Lisboa
Lisboa, Lisboa, Portugal

Job Description

At Code for All_, Business Unit Owners have the ability to generate real impact: they are true owners of their products, their teams, and their business lines — always collaborating
- functionally with other departments. Our business units are supported by three transversal teams that work across all business units of the business and ensure we can scale effectively: Admissions/B2C Sales, Delivery, and Marketing Ops.

This role is ideal for someone with an entrepreneurial mindset, who enjoys building, launching, and scaling products, and wants to do it in an environment that provides freedom and ownership, but also brings challenging and exciting goals. It’s a true fast track to learn about strategy and execution, while also delivering direct impact on the company’s growth.

For the B2C Training vertical, we have already helped reskill more than 2, 500 people through our long courses (500h+ bootcamps) that have transformed careers and lives. In the last years, we have also scaled our upskilling portfolio, with 500+ learners joining every month to take part in small synchronous cohorts, learning AI and technical skills with teachers in a highly practical way.

We are looking for someone who combines management and entrepreneurial experience with a marketing and growth mindset. Instead of being focused on closing sales deals, this role requires someone who knows how to think about distribution, customer experience, and growth channels — scaling our B2C training offer, improving the referral engine, and building a
- term roadmap for expansion.

In short, you will be the primary responsible and builder in taking our B2C products/services to the next level in terms of scale and experience

About us i

Code For All_ Group is a leading Ed
Tech consortium that unites three innovative companies: codeforall. Com, ubbu. Io, and bool. Pt.

We are a certified B Corp, meeting the highest standards of social and environmental impact, accountability, and transparency.

We were awarded PME Líder status by Santander and IAPMEI for financial excellence, named Outsystems Partner of the Year in 2022, and recognized by the Financial Times as one of Europe’s Top 100 Digital Champions in 2018.

Why this position is FOR YOU

• You will have real autonomy to collaborate on the strategy of a full business unit;
  
  
  
  
• You willbuild, manage, and grow your own team within Code for All_.
• You will be a key stakeholder in defining strategy, with direct proximity to the management team;
  
  
  
  
• You willlearn, grow, and deliver at the same time, in a
  - up style environment with real scale;
  
  
  
  
• You willexperiment with ideas, launch new products, and contribute to Code for All_’s B2C market expansion.

Your Responsibilities

• Strategic Ownership of the B2C AI Training Vertical

• Take
  -
  - end ownership of the vertical, ensuring a clear balance between strategy and execution.
• Define and refine learner personas and use them to design customer journeys.
• Shape the growth and
  -
  - market strategy, focused on channels, partnerships, and distribution.
• Define and design
  - ons and new experiences - outside of the core learning journey - that increase learner satisfaction, retention and referrals.
• Manage the unit’s budget, margins, and ROI, aligning growth targets with sustainability.
• Use insights from learners and cohorts to shape the future roadmap.

• Lead, Manage & Execute the Distribution Strategy

• Identify the key distribution channels for each product (e. G. , partnerships, newsletters, media, PR, influencers).
• Build and maintain relationships with external stakeholders in these channels.
• Manage and optimize existing channels, including owned channels (email, content, community) and external collaborations.
• Execute directly on distribution initiatives, especially while the team is small and growing.
• Ensure that every new product launch has a clear distribution plan and measurable KPIs.

• Product & Roadmap Collaboration

• Work
  - functionally with marketing, admissions, and delivery to improve the B2C learner experience.
• Identify new product opportunities in AI and technical training and define how they should evolve.
• Think beyond the core training: design
  - ons and new experiences that increase learner retention and referrals.
• Translate operational learnings into strategic input : which products to prioritise, which markets to target, and how to position them.
• Contribute actively to project management and roadmap planning, ensuring initiatives are tested, validated, and ready to scale.

About you

• You have ~3-5 years of experience in marketing, growth, product strategy, or
  -
  - market roles.
• You have a marketing/growth-oriented mindset, but are not a “traditional marketer”: you think about distribution, scaling, and growth engines, not just campaigns.
• You think
  -
  - end : from customer journey to product roadmap, from channels to retention.
• You have to be skilled at identifying, closing and managing strategic partnerships.
• You have experience leading a team or team members.
• You are autonomous, entrepreneurial, and enjoy building from scratch.
• You communicate clearly and confidently in both Portuguese and English.
• Most importantly. . . you want and take joy out of building!

Application Process

• CV & phone screening with our people department
• Interview with João Canavarro
• Short case study (asynchronous)
• Case study presentation with João & C-team
• Meet the team!

Note

We are also hiring another Business Unit Owner, with the difference being that their product is B2B Training. While the B2C Owner focuses on marketing, distribution, and growth, the B2B Owner focuses on executing sales deals and managing client relationships.