Business Unit Owner - B2B Training Lisboa

Job Description ?

At Code for All_, Business Unit Owners have the ability to generate real impact: they are true owners of their products, their teams, and their business lines — always collaborating
- functionally with other departments. Our business units are supported by three transversal teams that work across all business units of the business and ensure we can scale effectively: Admissions/B2C Sales, Delivery, and Marketing Ops.

This role is ideal for someone with an entrepreneurial mindset, who enjoys building, launching, and scaling products, and wants to do it in an environment that provides freedom and ownership, but also brings challenging and exciting goals. It’s a true fast track to learn about strategy and execution, while also delivering direct impact on the company’s growth.

For the B2B Training vertical, we have already trained more than 30 companies in Artificial Intelligence in 2025 and we believe we are just getting started. The growth potential is huge — from delivering highly personalized training to launching new AI implementation services. We see a unique opportunity to have a genuine impact on organizational transformation and help companies adopt new skills faster.

We are looking for someone who combines management and entrepreneurial skills with the commercial drive to sell and close deals. No technical background in either AI or sales is required, but strong business vision, execution drive, and confidence in engaging in commercial conversations with senior
- makers are essential.

In short, you will be the primary responsible and builder in taking our B2B products/services to the next level in terms of scale and experience ?

About us ℹ

Code For All_ Group is a leading Ed
Tech consortium that unites three innovative companies: codeforall.com, ubbu. io, and bool. pt.

We are a certified B Corp, meeting the highest standards of social and environmental impact, accountability, and transparency.

We were awarded PME Líder status by Santander and IAPMEI for financial excellence, named Outsystems Partner of the Year in 2022, and recognized by the Financial Times as one of Europe’s Top 100 Digital Champions in 2018.

Why this position is FOR YOU ⭐

• You will have real autonomy to collaborate on the strategy of a full business unit;
• You will build, manage, and grow your own team within Code for All_;
• You will be a key stakeholder in defining strategy, with direct proximity to the management team;
• You will learn, grow, and deliver at the same time, in a start‑up style environment with real scale;
• You will experiment with ideas, launch new products, and contribute to Code for All_'s B2B market expansion.

Your Responsibilities ?

1. Strategic Ownership of the B2B AI Training Vertical
   • Take end‑to‑end ownership of the business unit, ensuring a clear balance between strategy and execution.
   • Define and refine the Ideal Customer Profiles (ICP) and target segments.
   • Shape the sales and go‑to‑market strategy for this vertical.
   • Manage the unit’s budget, margins, and ROI, aligning growth targets with sustainability.
   • Use learnings from client interactions and delivery to shape the future roadmap.
2. Operational Sales & Client Execution
   • Be hands‑on with clients: run discovery calls, understand needs, scope solutions, and close deals.
   • Take full responsibility for the sales cycle: from prospecting to pitching, negotiation, and closing contracts.
   • Lead senior‑level sales conversations with decision‑makers at client organizations.
   • Ensure strong follow‑up and account management, maintaining close contact before, during, and after delivery.
   • Personally manage key accounts, guaranteeing smooth execution and high client satisfaction.
   • Coach, manage and support your sales team to scale processes and share best practices.
3. Product & Roadmap Collaboration
   • Work cross‑functionally with marketing, delivery, and admissions teams to continuously improve the client journey and delivery.
   • Identify and test new service opportunities (e. g. , AI implementation services) directly with clients before scaling.
   • Translate operational learnings into strategic input: which products to launch, which markets to prioritize, and how to position them.
   • Contribute actively to project management and roadmap planning, ensuring initiatives are tested, validated, and ready to scale.

About you ?

• You have ~3-5 years of experience in management/marketing or sales roles (sales, business development or product roles are also ideal);
• You have a sales‑oriented mindset, but are not a “pure salesperson” — you balance sales drive with management vision;
• You think end‑to‑end: from the client journey to product strategy, from numbers to execution;
• You have experience leading a team or team members;
• You are autonomous, entrepreneurial, and enjoy building from scratch;
• You communicate clearly and confidently in both Portuguese and English;
• You collaborate well, but also thrive when taking the lead and making decisions;
• Most importantly… you want and take joy out of building! ?

Application Process ⚙

1. CV & phone screening with our people department
2. Interview with João Canavarro
3. Short case study (asynchronous)
4. Case study presentation with João & C‑team
5. Meet the team!

Note ?

We are also hiring another Business Unit Owner, with the difference being that their product is B2C Training. While the B2B Owner focuses, asides of the ownership of the vertical, on executing sales deals and managing client relationships, the B2C Owner focuses on marketing, distribution, and growth in B2C channels.