Channel & Trade Marketing Manager

Responsibilities

• Research consumer trends, develop strategies, and create plans to drive growth across all channels with both B2B and B2C customers in line with business and brand objectives.
• Deliver projects satisfying local consumer needs by working closely with local and regional stakeholders.
• Foster a culture of creativity, innovation, and continuous improvement; keep abreast of media channel developments to engage B2B customers for business growth.
• Maintain strong external relations with creative, media, PR and trade marketing agencies.
• Collaborate with internal stakeholders (Brand Marketing, Sales, Finance) and other departments to create compelling, insight‑based activations aimed at driving sales.
• Build consensus, influence, and resolve conflicts, while ensuring effective communication and presentation to stakeholders.
• Manage strategic and operational channel plans, including budgets, and evaluate channel performance using KPIs such as market share and brand awareness.
• Prepare, control, and implement Channel Marketing Plans in collaboration with sales managers to achieve financial and business objectives.
• Define opportunities for category management implementation in retail/DIG aligned with EMEA strategy and track associated initiatives.
• Ensure activation plans align with brand communication and NPD objectives across customer journey touchpoints.
• Work closely with brand managers and digital marketing specialists to keep brands visible on all channels.
• Execute trade fairs and local events; oversee budgeting, A&P allocations, and report ROI on activations.
• Build in‑depth market knowledge to inform budget planning and identify growth opportunities.
• Serve as a partner to sales and retailers, optimizing store presence and first touchpoints.
• Champion VIP store concepts in trade and channel marketing management; analyze market trends and design profitable customer journeys for B2B/B2C.
• Develop and optimise integrated marketing programs to achieve business goals for VIP customers in trade.
• Drive activations for B2B target audiences following yearly plans.

Qualifications

• Degree in marketing, international business or related field; or equivalent experience.
• 3+ years of experience in brand, trade, consumer marketing or execution of store concepts. Category‑management experience a plus.
• Knowledge of key marketing principles, strategies, and best practices.
• Ability to manage multiple projects with competing priorities, delivering results on budget and time.
• Experience managing strategic and operational channel plans, including budgeting.
• Experience evaluating channel performance using KPIs (e. g. , market share, brand awareness).
• Good product knowledge and understanding of the painting/construction industry is an advantage.
• Excellent negotiation skills.
• Very strong spoken and written local language and English.
• Willingness to travel 5–10% of the working time.

Additional Information

PPG pay ranges and benefits can vary by location, allowing competitive compensation across markets. Compensation decisions consider skill set, experience, qualifications, licensure, and other organizational needs. Other incentives may apply.

Our employee benefits programs support health and well‑being; insurance coverage and benefits will align with applicable plans and governing documents.

Location

Loures, Lisbon, Portugal.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Paint, Coating, and Adhesive Manufacturing

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