Chief Marketing Officer (CMO) Lisboa

Chief Marketing Officer (CMO)
Lisboa
Lisboa, Lisboa, Portugal

Chief Marketing Officer (CMO) | EU citizenship or residency (required).

Lifestyle Serviced Apartment Group

Location: Lisbon, Portugal

Overview

We are seeking an accomplished and visionary Chief Marketing Officer (CMO) to lead the global marketing and brand strategy of a
- growing lifestyle serviced apartment group.

The ideal candidate is a dynamic, entrepreneurial leader with a proven ability to elevate a distinctive hospitality brand from regional recognition to global presence. This is a rare opportunity for a marketing executive who understands the intersection of hospitality, design, lifestyle, and community, and can craft compelling narratives that connect across cultures and markets.

Key Responsibilities

• Global Brand Growth: Define and execute the group’s international brand strategy, positioning it as a benchmark in branded and lifestyle serviced apartments.
• Marketing Leadership: Oversee all marketing, communications, digital, and PR activities across multiple regions and business units.
• Brand Development: Strengthen the brand identity and guest experience across serviced apartments, social spaces, and lifestyle experiences.
• Partnerships & Collaborations: Build strategic alliances with leading brands in design, lifestyle, and F&B to enhance visibility and desirability.
• Digital & Innovation: Drive digital transformation, leveraging content, data, and emerging technologies to increase engagement and bookings.
• Market Intelligence: Track global trends and identify new opportunities within the urban living and hospitality sectors.
• Team Leadership: Lead and inspire a
  - performing marketing team aligned with the company’s creative vision and growth objectives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10+ years of senior marketing leadership experience within hospitality, serviced apartments, lifestyle brands, or F&B.
• Proven record in brand building, market launches, and international expansion.
• Strategic and creative thinker with deep understanding of modern travelers and urban lifestyle consumers.
• Entrepreneurial mindset: able to scale a brand and innovate in
  - evolving markets.
• Excellent communication and storytelling skills across digital and traditional platforms.
• EU citizenship or residency (required).
• Willingness to travel across Europe as needed.
• Fluent in English; additional European languages are a plus.

Personal Attributes

• Visionary,
  - on leader with a global outlook.
• Deeply connected in the lifestyle, hospitality, and design communities.
• Agile, collaborative, and
  - oriented with a growth mindset.
• Passionate about shaping the future of modern living and meaningful hospitality experiences.

Competitive compensation, bonus, and comprehensive benefits offered.

Please send your CV to Only those candidates that meet these requirements will be contacted.

Elsa Kampman, International Search Consultant

Email:

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