Chief Marketing Officer

Chief Marketing Officer
Lisboa
Lisboa, Lisboa, Portugal

About the Company

International product‑driven technology company operating at the intersection of financial infrastructure, digital assets, and
- scale distributed systems . The company develops and operates high‑load platforms with a global user base and a geographically distributed team.

The business focuses on building scalable, long‑term products with strong unit economics and measurable growth across multiple international markets.

Responsibilities

Marketing Strategy & Leadership

• Develop and execute a global marketing strategy across all business units.
• Lead brand, performance, creative, content, community, and regional marketing teams.
• Build long‑term positioning in fintech, Bitcoin, and Web3 markets.
• Align marketing with product, business development, and executive leadership.

User Acquisition & Growth

• Oversee paid performance channels across global markets.
• Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics.
• Lead growth experiments, funnel optimization, and conversion improvements.
• Manage high‑budget marketing investments across multiple regions.

Brand, Communications & Creative

• Own brand identity, messaging, and tone of voice across all customer touchpoints.
• Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.
• Oversee PR, media relations, and market positioning.
• Ensure brand consistency across regions, channels, and platforms.

Product Marketing & Market Expansion

• Connect product value with market needs through segmentation, GTM strategies, and localization.
• Define and communicate product positioning and use cases for global audiences.
• Support launches in new regions with localized marketing plans.

Partnerships & Ecosystem Marketing

• Build high‑impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.
• Collaborate with B2B, BD, and ecosystem teams on integrations and co‑marketing.
• Develop cross‑channel partner activation strategies.

Data, Analytics & Reporting

• Build a data‑driven marketing culture with clear KPIs, dashboards, and forecasting.
• Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.
• Present performance insights to executive leadership and the board.

Team Leadership & Operations

• Lead, mentor, and scale a global, multi‑disciplinary marketing organization.
• Establish operational processes, performance cycles, and cross‑functional alignment.
• Manage marketing budgets, resources, and external partners.

Requirements

• 8+ years of experience in marketing leadership roles within fintech, digital finance, crypto, or high‑growth tech .
• Proven success in scaling global marketing across multiple regions.
• Experience managing multi‑million‑dollar annual marketing budgets.
• Strong expertise in both brand and performance marketing .
• Experience with international expansion.
• Deep understanding of lifecycle marketing, GTM strategy, and funnel optimization.
• Strong analytical mindset with confidence in data, forecasting, and financial modeling.
• Excellent communication and cross‑cultural leadership skills.
• Fluent English (C1+).
• Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory.

We Offer

• Competitive compensation (discussed individually).
• Remote work and flexible schedule.
• Learning support — courses, English classes, conferences (up to 100% reimbursement).
• Long‑term incentive programs.
• International team retreats.
• Recognition programs and performance‑based rewards.
• Flexible days off: local holidays, sick days, and extended vacation.
• Results‑driven culture focused on impact, not burnout.