Chief Marketing Officer

Chief Marketing Officer
Lisboa
Lisboa, Lisboa, Portugal

About Siesta Campers

Siesta Campers was born on the road, driven by a deep passion for adventure, creativity, and the freedom of life outdoors. Since 2007, we’ve been curating unforgettable campervan experiences across Europe, growing into one of the most respected and premium campervan brands in the market.

With operations across Portugal, Spain, and beyond, Siesta Campers stands for thoughtful travel, exceptional customer experience, and beautifully designed vehicles that enable people to explore the world responsibly. We are a brand built on people, purpose, and community — and we are just getting started.

We are now looking for a Marketing Manager / Head of Marketing to lead the next chapter of our brand evolution.

This is a senior, strategic marketing role with real ownership and impact. You will lead Siesta Campers’ global marketing vision — shaping how the brand is experienced, perceived, and remembered.

You will be responsible for defining and executing the marketing strategy across all touchpoints, blending storytelling, brand positioning, sustainability, and performance marketing into a cohesive and powerful narrative.

This role goes beyond acquisition: it’s about building a brand people connect with emotionally, trust deeply, and keep top of mind.

Brand & Storytelling Leadership

• Own and evolve Siesta Campers brand strategy, voice, and positioning across all markets.
• Lead the narrative around adventure, community, craftsmanship, and premium experiences.
• Drive storytelling that communicates our commitment to responsible travel, environmental stewardship, and community engagement.
• Ensure brand consistency across all channels: digital, social, paid media, partnerships, and offline touchpoints.

Marketing Strategy & Growth

• Define and execute the overall marketing roadmap aligned with business objectives.
• Oversee acquisition, retention, and brand awareness initiatives with a
  - term vision.
• Collaborate across teams to integrate sustainability and
  - driven initiatives into brand storytelling, customer experience, and community outreach.

Performance & Digital Oversight

• Oversee Google Ads, SEO, and analytics strategies, ensuring performance aligns with brand and growth goals.
• Monitor KPIs, ROI, and attribution models to inform strategic decisions.
• Work closely with specialists to ensure
  - driven execution without losing creative and brand integrity.

Content, Community & Collaboration

• Guide content strategy across platforms, ensuring relevance, authenticity, and emotional resonance.
• Work closely with social media, SEO, and performance teams to align content with brand objectives.
• Foster partnerships, collaborations, and community initiatives that amplify brand reach and credibility.

• You are a strategic marketer with a strong sense of brand, culture, and narrative.
• You believe storytelling is as important as performance metrics — and know how to align both.
• You are comfortable leading strategy while understanding the technical foundations of digital marketing.
• You care deeply about purpose, sustainability, and building brands that stand for something.
• You thrive in
  - growing, entrepreneurial environments and enjoy real ownership.

• Strong background in brand strategy, storytelling, and digital marketing ecosystems.
• Solid understanding of Google Analytics, Search Console, SEO tools (AHREFS or similar), and paid media fundamentals.
• Excellent communication skills in English.
• Experience working
  - functionally with creative, performance, and operational teams.
• A valid driver’s license & experienced in van life helps ?

• Competitive salary and
  - based bonus structure.
• A leadership role with direct impact on the company’s growth and brand direction.
• Continuous learning and professional development.
• A dynamic,
  - driven work environment with a passionate team.
• Company health insurance.
• Unique perks — including unforgettable road trips with some of the best campervans in Europe.