Commercial Director – Portugal (On-Trade and Off-Trade) Lisboa

Overview

We are recruiting a Commercial Director to lead the commercial strategy and execution in Portugal. This senior leadership role will oversee both On-Trade and Off-Trade channels, manage strategic customer relationships, and lead the Customer Marketing function. The successful candidate will play a key role in shaping the commercial vision and driving sustainable growth.

Key Responsibilities

• Develop and implement a comprehensive channel strategy to enhance market share, profitability, and customer satisfaction.
• Lead the creation of
  - and
  - term commercial plans, integrating consumer and shopper insights.
• Build and manage a
  - performing sales organization focused on execution and results.
• Foster strategic partnerships and negotiate mutually beneficial agreements across the value chain.
• Optimize customer segmentation and investment strategies to maximize performance.
• Define and execute an effective Route to Consumer (RTC) strategy.
• Oversee trade terms, pricing, and promotional effectiveness to ensure sustainable outcomes.
• Lead the Customer Marketing team in delivering impactful brand and category plans.
• Collaborate with internal teams to grow the premium portfolio and identify innovation opportunities.
• Work closely with corporate affairs to support reputation and social responsibility initiatives.
• Forecast and allocate resources effectively, particularly during seasonal demand peaks.
• Contribute to the regional leadership team and promote a positive, inclusive culture.

Candidate Profile

• Proven experience in commercial leadership roles within FMCG or retail sectors.
• Strong people leadership skills with a track record of coaching, development, and performance management.
• Excellent commercial acumen and customer management capabilities.
• Agile
  - maker with a collaborative and externally curious mindset.
• Fluent in Portuguese and English.

What Our Client Offers

• A dynamic and inclusive working environment.
• Career-defining opportunities in a global organization.
• Flexibility and support for diverse working styles.
• A culture that values innovation, performance, and personal growth.