Consultor(A) De Comunicação Sénior - Relações Públicas Viseu

Consultor(A) De Comunicação Sénior - Relações Públicas
Viseu
Viseu, Viseu District, Portugal

Consumer Experience Specialist – Portugal

About the Role

We are looking for a dynamic and experienced professional to join our Portugal Consumer Experience (CX) team. This role is focused on activation and marketing management across multiple channels, including Ho
Re
Ca, festivals, Own retail, and Flagship projects. The ideal candidate combines strategic thinking with
- on execution, taking full ownership of projects and delivering measurable business impact with minimal need for supervision.

This is a senior individual contributor role, ideal for someone eager to shape innovative consumer experiences, drive brand growth, and collaborate
- functionally in a
- paced environment.

Key Responsibilities

• Manage channel activations : Independently lead the planning, execution, and reporting of Ho
  Re
  Ca, festivals, and own retail activations, ensuring alignment with brand strategy and consumer experience goals.
• Drive flagship projects : Manage
  -
  - end execution of key projects (e. G. , product launches, guerrilla activations, retail experiences, partners engagement. . . ), ensuring impactful delivery and measurable KPIs.
• Ensure retail excellence : Oversee activations and visibility in the brand’s own retail channel, coordinating materials, consumer engagement, and operational routines.
• Develop impactful materials : Brief agencies, manage creative development, and ensure the timely production of activation and communication assets.
• Optimize operations : Support efficient execution through process management (e. G. , reporting, consumer care routines, agency coordination) while ensuring compliance with local regulations.
• Collaborate
  - functionally : Partner with Brand, Trade, Commercial, and Iberia teams to ensure strategic alignment and integrated delivery of initiatives.
• Analyze & report performance : Monitor activation KPIs, deliver insights, and propose improvements to maximize consumer engagement and ROI.

Profile We’re Looking For

• Experience : 4–6 years in activation, trade marketing, brand management, or consumer experience, preferably within FMCG, lifestyle, or premium brands.
• Skills :
• Strong project management and organizational skills.
• Ability to think strategically while executing with attention to detail.
• Excellent stakeholder management and
  - functional collaboration.
• Analytical mindset to track performance and identify improvements.
• Creativity and agility to adapt to a dynamic,
  - paced environment.
• Mindset : Independent, proactive,
  - driven, and able to take ownership without requiring close supervision.
• Language : Fluency in Portuguese and English (spoken and written). Spanish is a plus.

What We Offer

• Opportunity to shape the consumer experience strategy of a leading global brand in Portugal.
• Autonomy to own impactful projects across multiple channels and activations.
• A collaborative and international working environment with development opportunities.
• A flexible, supportive, and highly motivational engagement culture, where people and ideas thrive.