Consumer and Market Insights Analyst

Consumer and Market Insights Analyst
Oeiras
Oeiras, Distrito de Lisboa, Portugal

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Position Snapshot

• Location: Lisbon/Braga (Portugal)
• Company: Nestlé Business Services (NBS)
• Employment type: Full-time / Hybrid Work – 2 days per week at the office
• Languages: Fluent in English

About Us

Nestlé Business Services (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally‑savvy, with an entrepreneurial mindset, and who can flourish in a fast‑paced, dynamic environment. If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Services (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

Are you naturally curious about consumer behavior, data‑driven decision‑making, and brand strategy? In this role, you will support the Consumer Insights team in the development of strong insights that will drive brand and communication strategies, working closely with marketing, media, and digital teams. You’ll have the opportunity to contribute to a data‑driven culture, helping to uncover key consumer trends and guiding strategic business decisions.

A Day in the Life of Consumer & Market Research

• Support qualitative and quantitative research projects to understand consumer behavior, brand perception, and content effectiveness.
• Help interpret data from multiple sources (surveys, media analytics, social listening, sales data) and transform it into actionable recommendations.
• Conduct competitor and category analysis to identify trends and opportunities for brand growth.

Data Analysis & Insights Generation

• Collect, extract, and synthesize consumer data to develop meaningful insights for the business.
• Analyze information from multiple sources such as surveys, digital performance data, and social listening tools to identify key patterns and opportunities.
• Ensure data accuracy and integrity throughout all research and reporting activities.
• Develop clear, compelling storytelling through reports and presentations that drive action.

Digital & DIY Research Tools

• Gain expertise in self‑service research and analytics tools, supporting business partners in leveraging them effectively.
• Monitor industry trends and emerging methodologies to improve the research process.

What Will Make You Successful

• A Learning Mindset: You are eager to learn and adapt to an evolving digital and insights landscape.
• Analytical & Strategic Thinking: You can extract key takeaways from data and provide clear, actionable recommendations.
• Strong Communication & Storytelling: Ability to simplify complex topics and influence decision‑making.
• Project Management: Ability to juggle multiple projects and prioritize effectively in a fast‑paced environment.
• Team Player Attitude: Open‑minded, collaborative, and proactive in sharing knowledge with others.
• Digital & Data Curiosity: Passionate about technology, digital analytics, and data‑driven decision‑making.
• Curious about consumer behavior, psychology, and data.
• Comfortable working in a global, virtual team.
• Able to lead small projects and work independently when needed.
• Interested in advertising, digital marketing, and media effectiveness.
• Strong attention to detail and accuracy in data analysis.
• Open to learning new data tools and methodologies.

What We Offer

• Development of expertise in Nestlé’s Shared Services Business
• Immersion in a culturally diverse team
• Local and International Exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Meal Allowance Card
• Flex Benefits – At NBS you can choose what benefits are more suitable for you
• Make part of the Nestlé Club and get discounts at several partners
• Free coffee (and good coffee) at the office.
• Company equipment according to professional needs
• E‑learning courses and training program to get you where you aim to be
• Career progression and possibilities for international career