Consumer Insights & Analytics Sr. Specialist Rio de Mouro

Overview

Consumer Insights & Analytics Senior Specialist – Join to apply for this role at Philip Morris International.

One clear purpose – to deliver a
- free future. PMI is transforming its business to shift from B2B to B2C and establishing the new Customer Centric Organization (CCO) to drive commercial transformation. The role offers the freedom to dream up and deliver better solutions and to advance your career in diverse directions. You will work in a large corporation with a
- up mentality, building from scratch and shaping the future.

Your focus will be to conduct
- depth diagnostic research to learn what consumers think, feel, and do along their journeys; translate insights into actionable recommendations; connect all consumer insights into holistic reports; leverage digital sources; and predict the impact of insights implementation. The Senior Specialist enables senior management to design and execute
- centric business strategies.

Focus Areas

• Understanding key business questions and market needs
• Generating insights for the multicategory market environment, including targeting, portfolio optimization, and communication development
• Conducting
  - depth diagnostic research to learn what adult smokers/users think and do along their journey to RRPs
• Connecting all consumer insights to produce reports in a holistic 360 view for immediate commercial action
• Maintaining standard research tools monthly, ensuring processes are respected and deliverables meet stakeholder expectations
• Maintaining data management systems and
  - end data infrastructure, with emphasis on data extraction and analysis preparation
• Using traditional research and new analytics tools to build stronger, holistic insights
• Answering business questions from commercial teams with
  - centric decisions

Day to day

• Deliver Market Research requests on time, design questionnaires and discussion guides for ad hoc studies with external suppliers and PMI Market Research Cluster; ensure findings meet internal client needs
• Cooperate with market research agencies to ensure timely deliverables, provide feedback to improve conclusions and final reports
• Analyze large datasets to identify trends; build ad hoc analyses
  - house using available tools and other information sources (finance data, Net Promoter Score, etc. )
• Support ongoing development of Consumer Centric Strategies by providing
  - up information and relevant consumer data to internal clients
• Support the Head of Data Insights & Analytics to build a strong department and deliver
  - quality insights and recommendations

What we’re looking for

• University degree in Psychology, Market Research, Statistics, Data Science, Economics or equivalent
• Knowledge of market research methodologies (e. g. , brand and image, pricing, communication)
• 3–5 years’ experience with quantitative data in a market research agency or as a client
• Strong level of Microsoft Excel and Power
  Point proficiency
• Working knowledge of Python, Power BI, DAX, Qlik
  View, Tableau
• Some knowledge of Net Promoter Score is preferred
• Passion for understanding consumers and finding data patterns
• Open-minded, curious with strong attention to detail
• Continuous learning and
  - solving mindset
• Data storytelling skills to connect, interpret, and present data with actionable recommendations
• Native Portuguese and fluent English; some knowledge of Spanish is preferred but not required

What we offer

• Freedom to define your future and ours; encouragement to take risks, experiment, and explore
• Inclusive, diverse culture with collaborative environment
• Opportunities to develop skills with a global team
• Contribute to delivering a
  - free future for society

Location: Albarraque, Lisbon, Portugal

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Manufacturing

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