Content Manager

Content Manager
Lisboa
Lisboa, Lisboa, Portugal

Content Manager

Vida Plena is an innovative hospitality group founded in Lisbon in 2018, dedicated to making our guests and team feel truly at home. We pride ourselves on delivering warm, blissful experiences, fostering a diverse and inclusive atmosphere, serving
- quality fresh food, and providing exceptional service.

The Role

As a Content Manager , you own the storytelling and content system for Vida Plena and the group: turning brand strategy into images, videos, words, series, formats, and calendars across web, social, email, and print. You work creatively, with a sensitivity for aesthetics and brand coherence while making organic growth actually happen.

You are a natural storyteller , capable of threading visual and narrative elements to create a cohesive story. You understand brand personas deeply and translate them into a visually coherent line that resonates across all platforms. You report to the Head of Marketing & Brand, working closely with Design, Events, Growth, and Operations leadership.

To do this well, you own and continuously improve the practical tools that keep content moving , including content calendars, storytelling frameworks, brand voice guidelines, visual style documentation, production workflows, and a reporting format that tracks organic growth meaningfully.

Your Key Responsibilities

Content strategy & calendar

Develop and maintain content calendars across all channels: social, web, email, and print

Translate brand strategy into content pieces with clear themes, formats, and timelines

Align content initiatives with venue openings, campaigns, seasonal moments, and brand priorities

Spot trends and identify content opportunities that keep the brand fresh and relevant

Copy & storytelling across channels

Write compelling copy for Instagram, Linked
In, blog, website, PR kits, and email campaigns

Maintain consistent brand voice and tone across all touchpoints

Craft stories that connect brand values with audience interests

Adapt messaging for different platforms while keeping the story cohesive

Content production (photo/video) & liaison with design

Brief and coordinate photo/video shoots

Work closely with designers to ensure
- narrative alignment

Manage content asset libraries and production workflows

Ensure brand visual integration across all content outputs

Social & community

Own social media presence across Instagram and Linked
In

Build and nurture community engagement

Monitor performance and optimize content based on data

Stay on top of trends and algorithm changes

Support for SEO & email

Collaborate with growth team on SEO-optimized content creation

Support email marketing with compelling copy and content

Contribute to multichannel organic growth strategy

✨ What We Expect From You

3–5+ years of experience in content creation and management (hospitality, lifestyle, premium brands, or agency)

Excellent copywriting skills with
- level English (Portuguese is a plus)

Experience across multiple content formats: Instagram, Linked
In, blog, PR kits, website content

Excellent brand visual integration: capable of understanding brand personas and translating them into a visually coherent line

Natural storyteller:  able to thread visual and narrative elements to create cohesive stories

Creative thinker, trend spotter, and
-
-
- box problem solver

High attention to detail:  proud of the work you put out, caring about every element

Proactive and a team player:  looking for ways to optimize and able to support and lean on others.

Metrics-oriented or curious about performance data

Fluent in English

Nice to have:

Experience with premium hospitality content or
- end lifestyle brands

Understanding of organic growth metrics and SEO basics

Tools: Notion, Figma, Canva, Later/Planoly, Google Suite

What You'll Love About Working Here

A generous welcome at our venues  enjoy special discounts

A bright,
- floor office in Cais do Sodré  with a big terrace and river view

A private chef in the office

Hybrid work model  a balance between office and home

Up to 3 weeks/year working from abroad  log in from wherever inspires you

Health insurance with Fidelidade  starting after your trial period

Vida Plena Activities, every week  yoga, surf, kart racing, and more

We care about wellness , supporting physical health through dedicated Studiorise spin classes, and mental
- being through our partnership with Mindpartner, offering access to a trusted psychologist network and supportive conditions.