Copywriter & Strategist (META & Organic)

Copywriter & Strategist (META & Organic)
Leiria
Leiria, Leiria District, Portugal

This role is for a copywriter who deeply understands human psychology , not just grammar. Someone who can listen to how customers speak about their problems, reflect that language back to them with clarity and care, and position our brand as the obvious solution.

You don’t just “write copy” — you shape perception, trust, and desire through words.

If you love blending psychology, creativity, and
- backed messaging —this role is for you.

What You’ll Own

Meta Ads Script Creation (Primary Focus)

• Write
  - volume,
  - converting Meta ad scripts weekly
• Write messaging with clarity, emotional resonance, and conversion in mind
• Create scripts for:
• UGC-style testimonials
• Educational/problem-aware content
• Founder-style authority videos
• Before/after and
  - driven ads
• Craft
  - stopping hooks (0–3 sec) optimized for Meta
• Adapt scripts for different avatars, skin conditions, and pain points
• Continuously iterate scripts based on CTR, CPA, and creative fatigue
• Lead the creative writing process from idea → script → execution

Collaborate closely with:

• Video editors, Content Director, Performance / paid media team
• Translate scripts into clear editor briefs (tone, pacing,
  - roll cues)
• Review final edits to ensure message clarity and emotional impact
• Give structured feedback to editors to improve performance over time

Content Research & Ideation

• Research
  - performing ads in skincare / health / DTC
• Research viral
  - form trends and hooks
• Turn insights into: script batches, hook libraries, angle matrices
• Bring proactive content ideas weekly

Who This Role Is For

• You think in hooks, angles, and storytelling
• You love storytelling and social media
• You enjoy writing at high volume without losing quality
• You understand how words impact ad performance
• You like collaborating and leading creative execution
• You want ownership—not just tasks

Must-Have Qualifications

• Proven experience writing
  - form video scripts
• Strong understanding of Meta ads creative
• Ability to write both educational and emotional copy
• Experience collaborating with video editors
• Comfortable with performance feedback and iteration

Here is our hiring process for you to know what to expect:

• Fill in Google form 
• Initial screening
• Test project
• Second Interview
• Offer
• Onboarding

Growth Path

This role can grow into:

• Lead Copywriter
• Creative Strategist
• Creative Director (Performance Content)