Copywriter

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Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30, 000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Who We’re Looking For

We’re seeking a curious and detail‑driven Copywriter to join our team. You’ll work across formats, crafting content that connects, informs, and inspires. You are a natural storyteller with a knack for translating complex ideas into compelling narratives that connect across audiences and formats.

What’s The Objective

Create impact for a top‑tier B2B tech client as a multi‑skilled copywriter, able to tackle both long‑form editorial content, demand generation assets, and engaging social media materials. Collaborate with senior stakeholders to deliver narratives that drive business growth and maintain brand consistency across all channels.

What You’ll Be Doing

• Write and edit content for web, social media, email, video, long‑form editorial and advocacy pieces, and demand generation assets that align with the client’s brand and business goals.
• Craft promotional copy for social media (Linked
  In, Meta, X, Facebook).
• Collaborate with project managers, designers, and senior stakeholders to deliver high‑quality content across channels.
• Ensure consistency in tone, voice, and messaging across all editorial outputs.
• Adapt content for global audiences while preserving local relevance.

What You’ll Need

• University degree in journalism, communications, marketing, or a related field.
• 3‑5 years of proven experience in editorial writing, ideally in tech or B2B environments.
• Strong research capabilities to support accurate and relevant content creation.
• Demonstrated ability to translate complex technical and business concepts into clear, engaging editorial content for a broad audience.
• Experience writing for multiple formats and channels, including web, social media, email, and video.
• Ability to adapt content for global audiences while preserving local nuance.
• Familiarity with Microsoft 365, Teams, Share
  Point, and social platforms (Linked
  In, Meta, X).
• Excellent attention to detail and time management.
• Highly organized, deadline‑driven, and comfortable managing multiple projects simultaneously.
• Strong collaboration and communication skills, with the ability to work effectively across cross‑functional teams and with senior stakeholders.
• Experience using AI tools to support content planning, creation, and workflow efficiency.
• High level of compliance with editorial standards, brand guidelines, and data protection policies.
• Strong stakeholder management and cross‑functional collaboration.
• Detail‑oriented, organized, and deadline‑driven.
• Comfortable working with multiple stakeholders and navigating feedback loops.
• Fresh ideas and a unique perspective on content writing and promotion.
• Proficiency in English is mandatory; additional languages are a plus.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Employment Information

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing, Public Relations, and Writing/Editing

Industry: Advertising Services

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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