Creative Copywriter Lisboa

Creative Copywriter
Lisboa
Lisboa, Lisboa, Portugal

Parley
Xis hiring on behalf ofNewcycle, a boutique creative agency and production company behind work for global brands like Adidas. As they expand into the Portuguese market, we're helping them build a nimble,
- performing team for a major global client in thesports and active lifestylespace.

We’re looking for aCreative Copywriterto lead the voice and tone of this brand in Portugal - shaping stories, writing across every format, and making words move people.

Your Role

This role is about more than writing - it's about building a narrative system that connects deeply and consistently, across every touchpoint.

You’ll bring a strategic, creative, and culturally attuned approach to brand voice - from campaign headlines and retail messaging to CRM flows, radio, and outdoor placements.

You’ll:

• Craft powerful headlines, taglines, and copy for major campaigns - institutional, seasonal, and promotional.
• Write for offline activations including
  - store experiences, events, and physical spaces.
• Develop copy for paid media - including ad extensions, social, and programmatic.
• Shape narrative and UX copy for the website, aligned with SEO and brand tone.
• Write CRM flows and campaign storytelling across sports and seasonal journeys.
• Draft press releases and institutional narratives that elevate the brand’s identity.
• Write for broadcast: from TV to radio, adapting style and emotional tone to format.
• Create messaging for OOH - bus shelters, billboards, wraps, and more.
• Ensure narrative consistency across all channels while keeping the tone fresh, inspiring, and human.

You Bring:

• 3+ years in a creative agency (mandatory).
• A strong portfolio that shows multiplatform thinking, conceptual strength, and creative versatility.
• Mastery of Portuguese - with creative range, emotional sensitivity, and tonal precision.
• Ability to write for both performance and storytelling - inspiring and converting with equal clarity.
• Confidence working across teams - creative, accounts, CRM, SEO, UX, media.
• A disruptive spirit and willingness to challenge a brief when it leads to better work.

Cultural Fit

The end client is a major sports brand undergoing a creative shift. We’re looking for people who move fast, think boldly, and live actively. A real connection to sport or movement is essential - it’s part of the brand’s pulse and voice.

Location: Based in Portugal (Lisbon/Amadora area)

Work Format: Hybrid – 1x per week in person, plus key meetings

Start: ASAP

This is a chance to give voice to a global brand during a moment of transformation — with creative freedom, strategic influence, and the support of a trusted agency partnership behind you.

Apply now via Parley
X.