Creative Strategist (Paid Social)

Creative Strategist (Paid Social)
Setúbal
Setúbal, Setubal, Portugal

blanky is the fastest growing Portuguese home & sleep textile brand focused on comfort, quality and better rest. Our mission is to transform everyday comfort with our incredibly soft,
- regulating bedding, blankets and bath products.

We believe great content builds great brands — and that’s where you come in.

We offer:

• Health Benefits: Medical coverage to keep you healthy.
• Compensation: Exact compensation may vary based on skills, experience, and location.
• Bonus: Annual bonus potential
• Time Off: A country specific approach to support your time away from work
• Exclusive Discounts: Access generous discounts on all our products

WHY you'll love this role:

• Real ownership: you’ll lead creative strategy for a 7-figure annual ad budget
• Direct impact on revenue: your ideas directly influence growth and profitability
• High autonomy: you’ll shape how paid media works at blanky — not just execute
• Creative + business + operational role: strategy, writing, analysis and iteration in one seat
• Founder-level exposure: you’ll work closely with the CMO as a true marketing partner
• Room to grow: this is a key role that scales with the company
• International exposure: work across 4 European markets

What you'll do:

• Originate and own creative strategy for Meta ads across multiple markets
• Turn business insights, customer psychology and performance data into strong ad concepts
• Write and shape
  - converting ad angles, hooks and scripts
• Work with the content, UGC and creative teams to produce and test ads at scale
• Analyze results, identify patterns and iterate relentlessly
• Help define creative systems, testing frameworks and learning loops
• Act as a right hand in marketing, contributing to broader strategic decisions
• Take responsibility for performance across a €1M+ annual ad spend

What success looks like:

• A steady pipeline of strong, differentiated ad concepts
• Ads that consistently beat benchmarks on ROAS, CPA and scalability
• Clear creative learnings that compound over time
• A paid media system that feels intentional, structured and
  - led
• Strong alignment between brand, creative and performance

This role is for you if you:

• Have solid experience in performance marketing, paid social or creative strategy
• Combine creative thinking with strong business sense
• Write exceptionally well and understand persuasion
• Think in hypotheses, tests and iterations — not “one-off ideas”
• Are comfortable owning results and being accountable for performance
• Enjoy high responsibility and
  - making
• Have a strong eye for content and storytelling
• Are fluent in English (Spanish, Portuguese, French or Italian are a plus)
• Are based in Portugal