CRM & Data Specialist (F/M) – Martinhal Marketing Department Lisboa

Location: Lisbon or Algarve (hybrid work model with remote base and flexibility to travel to all properties)

Reports to: Marketing Director

Martinhal, a leading Portuguese luxury lifestyle group, is looking for a CRM & Data Specialist to join our dynamic Marketing Department. With four distinctive family resorts and city properties in the Algarve and Lisbon, we are known for exceptional hospitality, unique design, and an uncompromising approach to guest experience.

This is a hybrid role - both in skillset and work model. You’ll work remotely but with the flexibility to work in all Martinhal properties, meeting with Operations teams
- site to understand processes and gather the insights needed to create a truly personalised and effective customer journey

Ready to bring Martinhal’s guest communications to the next level?

You will

• Design and implement in our CRM a new guest communication journey from
  - stay to
  - stay, including personalised templates and automated campaigns.
• Collaborate with operations teams to source engaging content, promotions, and offers.
• Analyse PMS + CRM data to identify trends, guest behaviours, and upsell opportunities.
• Build and optimise segmentation strategies and transactional workflows for families, couples, business travellers, and groups.
• Manage CRM database quality, reporting, and GDPR compliance.
• Write and design newsletters and targeted campaigns that reflect Martinhal’s narratives and brand design
• Support general marketing tasks such as copywriting, package creation, website updates, and content coordination for photoshoots etc.

What we’re looking for

• 3+ years’ experience in a hospitality CRM role or similar.
• Strong knowledge of CRM and PMS platforms, data flows, and segmentation best practices.
• Proven track record in creating, designing and managing transactional trigger customer journeys and marketing campaigns.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent copywriting in English and Portuguese (other languages are a plus).
• Familiarity with GDPR and data privacy regulations.
• A proactive, flexible “all-rounder” ready to jump in wherever the team needs.

What we offer

• The chance to shape the guest experience in a growing Portuguese Luxury Lifestyle brand.
• A dynamic, fast paced, creative, and supportive marketing team.
• Professional growth opportunities and CRM platform training.
• Competitive salary, benefits package, and health insurance.

Ready to bring Martinhal’s guest communications to the next level? Send your CV and a short cover letter to recursoshumanos@martinhal.com.

Role details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industry: Hospitality