Crm & Email Automation Specialist

Crm & Email Automation Specialist
Viseu
Viseu, Viseu District, Portugal

Claire Joster is looking for a

Senior CRM Specialist (m/f)

. Our client operates in the area of Automotive Financial Services.

Role:

• Own and optimize the
  -
  - contract customer journey, with the objective of maximizing customer retention;
  
  
  
  
• Design and execute targeted CRM campaigns focused on
  - contract NBO strategies;
  
  
  
  
• Analyze customer behavior, contract data, and historical performance to develop actionable insights and predictive models;
  
  
  
  
• Collaborate with
  - functional teams including Sales, Marketing, Data Analytics, and Dealer Network to ensure seamless execution of CRM initiatives;
  
  
  
  
• Define and monitor KPIs for retention and NBO activities;
  
  
  
  continuously test, learn, and optimize strategies;
  
  
  
  
• Implement customer segmentation and personalization strategies to enhance communication relevance and timing;
  
  
  
  
• Support the integration and utilization of CRM platforms and marketing automation tools to scale customer outreach;
  
  
  
  
• Act as the voice of the customer, continuously identifying opportunities to enhance the customer experience across digital and physical touchpoints.

Requirements:

• Bachelor's degree in management, marketing, or similar;
  
  
  
  
• Minimum 5 years of experience in a CRM role within the financial services, automotive, mobility, or similar
  - centric industry;
  
  
  
  
• Proven track record of improving customer retention and driving revenue through CRM and lifecycle marketing;
  
  
  
  
• Background inautomotive financial services (OEM captive finance, leasing, fleet, etc. );
  
  
  
  
• Experience inworking with or managing dealer networks or B2B2C models;
  
  
  
  
• Familiarity with customer loyalty programs, retention KPIs, and CX metrics;
  
  
  
  
• Knowledge of GDPR and data privacy regulations;
  
  
  
  
• Strong understanding of customer journey management,
  - driven marketing, and personalization techniques;
  
  
  
  
• Strong analytical skills, including experience with segmentation, targeting, and performance analysis;
  
  
  
  
• Strong communication and stakeholder management skills.