CRM and Mar-tech specialist Lisboa

CRM and Mar-tech specialist
Lisboa
Lisboa, Lisboa, Portugal

About Multicap

Multicap is Brazil’s leading provider of capitalization bonds, helping millions of customers build savings while supporting social causes nationwide. We partner with multiple consumer brands and rely on
- edge Martech to deliver personalized, omnichannel experiences that deepen engagement and lifetime value.

Role Overview

We’re seeking a
- reliant senior CRM & Martech specialist to mature and scale our
- stage CRM practice. You will own the
-
- day use of Smartico—our primary platform—designing automated journeys across
- mail, SMS, Whats
App, push notifications, and future channels. Beyond
- on execution, you’ll act as the principal CRM voice—coordinating workflows, aligning stakeholders, and driving continuous improvement across teams.

Key Responsibilities

• Run the Smartico platform
  -
  - end: segmentation, campaign build, testing, QA, reporting, and optimization.
• Design & deploy automated,
  - driven journeys (e-mail, SMS, Whats
  App, push, etc. ) to boost acquisition, retention, and upsell.

• Evolve and scale CRM processes: audit current workflows, identify gaps, and implement best practices that raise efficiency and performance.

• Serve as CRM lead & coordinator: interface daily with Marketing, Product, Data, and Customer Service; gather requirements, prioritize tasks, and steer delivery.

• Define CRM strategy & KPIs in partnership with leadership; translate strategic goals into actionable roadmaps.

• Champion data integrity & privacy compliance (LGPD/GDPR) in all customer communications.

• Monitor performance & surface insights, presenting recommendations to stakeholders and executives.

• Stay ahead of Martech trends, proposing and piloting new Smartico capabilities or complementary tools.

Requirements

• 5+ years of
  - on CRM / Lifecycle Marketing success in B2C environments.

• Deep expertise with at least one
  - grade CRM platform (e. g. , Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys).

• Proven track record designing
  - channel, automated journeys (e-mail, SMS, Whats
  App, push, etc. ).

• Demonstrated ability to work independently, prioritize demands, and keep projects moving with minimal oversight.

• Experience leading or coordinating
  - functional initiatives; comfortable synthesizing inputs and guiding stakeholders toward outcomes.

• Strong analytical mindset; adept with segmentation logic, experimentation, and performance dashboards.

• Excellent communication skills (Portuguese- fluent, English professional level) and a consultative approach.

Bonus points: experience with Smartico (our current platform), familiarity with
- bond or
- services sectors, SQL/API integration
- how, and A/B or multivariate testing expertise.