CRM Executive

We are currently seeking an experienced CRM Executive to lead and enhance our customer lifecycle strategy within a highly dynamic and corporate i
Gaming environment. This role requires a seasoned professional with strong strategic acumen, operational excellence, and deep expertise in Optimove. You will be responsible for driving customer engagement, retention, and
- term value through a data driven and structured CRM approach.

Role Overview

As CRM Executive, you will take ownership of the CRM framework, ensuring its alignment with business objectives and regulatory requirements. You will collaborate closely with internal stakeholders to design and implement sophisticated, multichannel lifecycle programs that deliver measurable results.

Key Responsibilities

• Define, implement, and optimize the CRM strategy across all lifecycle stages, ensuring a structured and
  - driven approach to retention and loyalty.
• Lead the ongoing optimization of Optimove, ensuring bestinclass segmentation, orchestration, and personalization.
• Develop advanced segmentation and predictive models, leveraging Optimove’s capabilities to drive targeted and effective customer communications.
• Design and manage complex automated customer journeys, ensuring logical consistency, trigger accuracy, and operational reliability.
• Plan and execute
  - channel campaigns, including email, SMS, push notifications, onsite personalization, and dynamic content.
• Monitor CRM KPIs and performance dashboards, producing structured analyses and
  - oriented insight reports.
• Conduct ongoing A/B and multivariate testing, ensuring continuous improvement of communication strategies.
• Ensure operational governance, including quality assurance, compliance adherence, and timely delivery of CRM activities.
• Collaborate with Product, Player Experience, Design, VIP Management teams to support business priorities and optimize the overall customer experience.
• Prepare regular reporting, including monthly performance reviews, forecasting, and strategic recommendations.

Required Qualifications & Skills

• 3+ years of CRM or lifecycle management experience, preferably in i
  Gaming or other datadriven digital industries.
• Demonstrated expertise with Optimove, particularly in segmentation, campaign orchestration, and analytics.
• Strong analytical and organizational skills, with the ability to interpret complex data and convert it into actionable business insights.
• Proven track record in managing
  - channel CRM operations within a structured corporate environment.
• Excellent stakeholder communication skills, with the ability to interact professionally with both technical and nontechnical teams.
• Fluency in English and Portuguese, with excellent written communication skills.
• Proficiency with Microsoft Office tools (Outlook, Word, Power
  Point, Excel, Power BI).
• Autonomous, proactive, and solutions oriented, with high attention to detail and a commitment to operational excellence.

What We Offer

• An opportunity to play a strategic role in a
  - growing and established organization within the i
  Gaming sector.
• A collaborative and inclusive culture.
• Competitive salary package.
• Health Insurance, meal allowance and many other perks.

If you believe your experience aligns with this profile, please submit your CV to info. online@estorilsoldigital.com with the reference CRM.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Business Development and Sales

Industries

Gambling Facilities and Casinos