CRM Manager - Email & SMS (Natural Medicine Startup)

Overview

CRM Manager - Email & SMS (Natural Medicine Startup)

Join to apply for the CRM Manager - Email & SMS (Natural Medicine Startup) role at ambi. careers

About the Company

A
- growing D2C ecommerce brand in the wellness and supplements space, with a mission to reinvent health through natural solutions for modern lifestyles. We are looking for a CRM & Lifecycle Marketing Manager (Email & SMS) to lead our retention channels.

The Role

You’ll own, design, execute, and optimize campaigns and automated flows across email and SMS, directly impacting customer retention, subscription renewals, and revenue growth. This is a highly strategic and
- on role with visibility across the entire organization.

Key Responsibilities

• Own and optimize email & SMS marketing programs (campaigns + automated flows).
• Audit and improve the current CRM setup, identifying quick wins to boost engagement and repeat purchases.
• Plan and execute a campaign calendar balancing promotional, educational, and
  - focused sends.
• Design and relaunch lifecycle flows (welcome, cart abandonment,
  - purchase,
  - back, subscription conversion).
• Report on performance and deliver measurable uplift in CTR, LTV, repeat purchase, and subscription retention.
• Collaborate
  - functionally with design, copywriting, growth marketing, and retention teams.

Must-Have Skills

• 2+ years of experience in email/SMS marketing, ideally within ecommerce or subscription models.
• Strong understanding of customer lifecycle flows (welcome, cart abandonment,
  - back,
  - purchase).
• Experience with OTP-to-subscription conversion tactics.
• Proficiency in copywriting, A/B testing, and analytics/reporting.
• Hands-on experience with Klaviyo and/or similar platforms.

Nice-to-Have Skills

• Experience with supplements, wellness, or
  - related products.
• Knowledge of subscription retention & monetization strategies.
• Familiarity with GDPR and deliverability best practices.

Tools You’ll Use

Klaviyo, Attentive, Shopify, Triple Whale/Northbeam, Figma.

Why Join?

• High-growth DTC brand with global ambitions.
• Autonomy and ownership of a key
  - driving channel.
• Hybrid working options.
• Career progression path: CRM & Lifecycle Marketing Manager → Lifecycle Marketing Lead → Head of CRM.

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