CRM Marketing Manager Sintra

CRM Marketing Manager
Sintra
Sintra, Lisboa, Portugal

ROLE:

CRM Strategy & Execution: Develop and implement a
- channel CRM strategy (email, SMS, push notifications, loyalty programs) to drive customer engagement, retention, and lifetime value.

Customer Segmentation & Personalization: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle.

Automation & Campaign Management: Design and oversee automated flows (welcome series, cart recovery,
- back campaigns) and manage
- hoc marketing communications.

Data Analysis & Insights: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results.

Cross-Team Collaboration: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication.

QUALIFICATIONS:

Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred)

Proven experience in CRM, email marketing, or lifecycle marketing (minimum 3 years)

Proficiency in CRM platforms (e. g. , Klaviyo, Hub
Spot, Salesforce Marketing Cloud, or similar)

Excellent analytical skills and attention to detail

Fluent in Portuguese and Independent in English

Real
- player - Autonomous, proactive and responsible

Good organizational skills

OFFER:

Young,
- paced and dynamic work environment

Possibility of career advancement and "causing impact"

Discounts for staff, health insurance, gym and other benefits

On-site position in Cacém – Sintra

Zumub is committed to promoting equal opportunities and welcomes applications from all qualified individuals, regardless of gender, age, disability, sexual orientation, race, religion, or belief.

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Tipo de oferta: Integral/Full-time