CRM Operations Specialist

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With a strategic and multidisciplinary approach, Caravel covers all core areas of the operation: from product management, marketing, compliance, and customer support to coordination with technology partners, affiliates, and suppliers. Our core objective is to provide an online gaming experience that is safe, responsible, transparent, and
- centric.

To ensure an efficient and highly specialized operation, Caravel maintains a strategic partnership with Crunchequation, which jointly assumes several management functions for the Moosh. pt brand. Crunchequation provides active support in areas such as digital marketing, CRM, casino operations, affiliates, technical support, design, and other operational fronts, directly contributing to the brand’s growth and competitive positioning in the market.

Caravel combines technology, innovation, and regulatory rigor to position itself as a reference in the Portuguese i
Gaming sector. We work every day to evolve the Moosh experience, with a focus on personalization, clear communication, and sustainable growth.

We operate in a dynamic, demanding, and constantly evolving industry — and we value talent, initiative, analytical thinking, and a willingness to learn. Joining Caravel means becoming part of a team passionate about digital entertainment, committed to a collaborative culture and operational excellence.

Caravel Entertainment, S. A. is a Portuguese company specialized in operating online gaming brands in a regulated environment. It is the licensed entity responsible for managing the Moosh. pt platform — a sportsbook and online casino authorized by the SRIJ (Serviço de Regulação e Inspeção de Jogos).

With a strategic and multidisciplinary approach, Caravel covers all core areas of the operation: from product management, marketing, compliance, and customer support to coordination with technology partners, affiliates, and suppliers. Our core objective is to provide an online gaming experience that is safe, responsible, transparent, and
- centric.

To ensure an efficient and highly specialized operation, Caravel maintains a strategic partnership with Crunchequation, which jointly assumes several management functions for the Moosh. pt brand. Crunchequation provides active support in areas such as digital marketing, CRM, casino operations, affiliates, technical support, design, and other operational fronts, directly contributing to the brand’s growth and competitive positioning in the market.

Caravel combines technology, innovation, and regulatory rigor to position itself as a reference in the Portuguese i
Gaming sector. We work every day to evolve the Moosh experience, with a focus on personalization, clear communication, and sustainable growth.

We operate in a dynamic, demanding, and constantly evolving industry — and we value talent, initiative, analytical thinking, and a willingness to learn. Joining Caravel means becoming part of a team passionate about digital entertainment, committed to a collaborative culture and operational excellence.

Key Responsibilities

• Execute multichannel CRM campaigns (email, SMS, push, onsite) according to the CRM team’s plan.
• Configure, test, and launch campaigns in the CRM system, ensuring accurate segmentation and proper execution.
• Monitor campaign performance (open rate, CTR, conversion, churn, retention) and identify optimization opportunities.
• Work with player behavior data to create effective segments aligned with brand objectives.
• Coordinate with Marketing, Casino, Sportsbook, and Customer Support to ensure consistent communication and user experience.
• Ensure compliance with SRIJ rules regarding communication, offers, limits, and promotional content.
• Collaborate on the creation and scheduling of automated journeys and retention flows.
• Perform QA on campaigns before launch — verifying text, links, segmentation, and compliance.
• Support campaign analytics and prepare periodic reports for internal teams.
• Suggest improvements to CRM processes, automations, and reporting.

Qualifications

• Previous experience in CRM, Digital Marketing, or similar roles (preferred).
• Familiarity with CRM tools such as Optimove, Hub
  Spot, Salesforce, Fast
  Track, or equivalent.
• Strong analytical skills and comfort working with data and metrics.
• High attention to detail and strong sense of responsibility.
• Knowledge of the i
  Gaming sector is a plus.
• Fluency in Portuguese and good command of English.
• Strong organization, ability to meet deadlines, and teamwork skills.

Benefits

• Integration into a dynamic,
  - driven team in the i
  Gaming market.
• Continuous training in CRM, retention, data analysis, compliance, and operational tools.
• A professional, collaborative environment with room for growth.
• Active participation in shaping the Moosh retention strategy.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Information Technology
• Industries: Advertising Services

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