CRM Promo Communications Lead Lisboa

AUTODOC is the largest and
- growing auto parts ecommerce platform in Europe. Present across 27 countries with over 5, 500 employees, AUTODOC generated revenue of over €1. 5 billion in 2024, supplying more than 8. 4 million active customers with its 6. 6 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and
- savvy professionals - one team, one billion euros revenue. Catch the ride!

What we’re looking for

We’re looking for a CRM Promo Communications Lead to join our CRM team and drive the execution and optimisation of promotional communications across email, web, and app channels. This role is pivotal in ensuring
- impact campaigns that are timely, relevant, and aligned with our brand voice.

Responsibilities:

• Lead the
  -
  - end execution of CRM campaigns — from content briefing to design coordination, scheduling, and launch — while ensuring brand consistency across all touchpoints.
• Leverage customer data to create precise segments and deliver personalized campaigns. Continuously analyse campaign performance to refine targeting strategies.
• Monitor and interpret key CRM metrics (open rates,
  - through rates, conversion rates, etc. ), and use data to optimize future campaign performance.
• Conduct ongoing A/B tests on email content, subject lines, and design elements. Stay updated on CRM trends and industry benchmarks to apply best practices.
• Identify and implement improvements in CRM workflows, tools, and processes to increase operational efficiency.
• Ensure all communications meet legal and regulatory standards (GDPR, CAN-SPAM), and maintain high standards of data security and consent management.
• Work closely with analytics, creative, content, and product teams to ensure impactful, consistent, and timely messaging.

Job Requirements:

• 3+ years in CRM marketing, with
  - on experience across email, app push,
  - app, and web channels.
• Experience in managing and mentoring CRM/email marketers team — setting goals, allocating tasks, providing feedback, and ensuring performance outcomes.
• Proven experience working in an
  - house CRM team.
• Upper-Intermediate (B2) level of English or higher.
• Strong ability to plan and execute CRM campaigns aligned with broader marketing and business objectives.
• Proven experience using platforms like Braze, Iterable, or similar CRM and analytics tools.
• Data-savvy, with the ability to interpret performance data and turn insights into actionable improvements.
• Deep understanding of email marketing regulations (e. g. , GDPR, CAN-SPAM) and adherence to best practices.
• Able to manage timelines, stakeholders, and interdepartmental coordination efficiently.
• Confident in creating detailed audience segments for targeted, personalised communication.
• Experience managing campaigns across different locales simultaneously, including coordination of multilingual communications.

Perks at work

• Competitive salaries based on your professional experience
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Meals Allowance
• Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and
  - related issues.
• AUTODOC Corporate Discount
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our
  - learning platform) and coaching
• Free English and German language classes
• Referral Program with attractive incentives
• Flexible working hours and hybrid work
• Fast growing international company with stable employment

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.