CRM Specialist Lisboa

CRM Specialist
Lisboa
Lisboa, Lisboa, Portugal

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About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a
- founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained
- funded while reaching over 100 million downloads worldwide.

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a
- founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained
- funded while reaching over 100 million downloads worldwide.

Our
- term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.

Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a CRM Specialist at Air Apps, you will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns. You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

This role requires expertise in CRM platforms such as Hub
Spot, Marketo, Salesforce, or Klaviyo, as well as a strong understanding of email marketing best practices, automation workflows, and
- driven optimization.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with Hub
  Spot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
• Optimize email templates, A/B test subject lines, and improve deliverability.
• Create and maintain customer segmentation strategies for targeted campaigns.
• Collaborate with marketing, sales, and product teams to personalize customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and email marketing regulations.
• Stay up to date with CRM trends, personalization strategies, and automation best practices.
  
  

• Around 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with Hub
  Spot, Marketo, Salesforce, Klaviyo, or similar platforms.
• Strong understanding of email marketing best practices, segmentation, and automation workflows.
• Experience with A/B testing, personalization, and dynamic content strategies.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
• Strong attention to detail and ability to optimize email deliverability and engagement rates.
• Experience working in
  - paced,
  - driven marketing environments.
  
  

• Remote-first approach with flexible working hours.
• Apple hardware ecosystem for work.
• Flexible Paid Time Off (PTO) to support
  - life balance.
• Annual Bonus.
• Top-tier Health Insurance for peace of mind.
• Public Transportation Pass to support your commute needs.
• Coverflex benefits package for meal allowances,
  - being, and more.
• Air Conference 2025 in Las Vegas - an opportunity to meet the team, collaborate, and grow together.
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Technology, Information and Internet

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