CRM Specialist Lisboa

CRM Specialist
Lisboa
Lisboa, Lisboa, Portugal

Join to apply for the CRM Specialist role at Air Apps.

About Air Apps:

At Air Apps, we believe in thinking bigger—and moving faster. We’re a
- founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Founded in Lisbon in 2018, with offices now in Lisbon and San Francisco, we’ve remained
- funded and have achieved over 100 million downloads worldwide.

Our focus drives us to challenge the status quo daily, pushing AI-driven solutions that make a difference. Join us to shape products that empower people globally and redefine resource management.

The Role

As a CRM Specialist at Air Apps, you will manage and optimize customer relationship management (CRM) systems and email marketing campaigns. Your focus will be on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. You should have expertise in CRM platforms like Hub
Spot, Marketo, Salesforce, or Klaviyo, along with a strong understanding of email marketing best practices and
- driven optimization.

Responsibilities

• Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
• Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
• Work with CRM platforms to improve campaign performance.
• Track and analyze email open rates, CTR, conversion rates, and engagement metrics.
• Optimize email templates, perform A/B testing, and improve deliverability.
• Create and maintain customer segmentation strategies.
• Collaborate with marketing, sales, and product teams for personalized customer interactions.
• Implement behavioral triggers and automation workflows to improve retention.
• Ensure compliance with GDPR, CCPA, and other regulations.
• Stay updated on CRM trends, personalization, and automation best practices.

Requirements

• 3+ years of experience in CRM management, email marketing, or marketing automation.
• Hands-on experience with platforms like Hub
  Spot, Marketo, Salesforce, or Klaviyo.
• Strong understanding of email marketing practices, segmentation, and workflows.
• Experience with A/B testing, personalization, and dynamic content.
• Knowledge of lead scoring, drip campaigns, and customer journey mapping.
• Familiarity with HTML/CSS for email formatting is a plus.
• Analytical skills with experience using Google Analytics and CRM dashboards.
• Attention to detail to optimize deliverability and engagement.
• Experience in
  - paced,
  - driven marketing environments.

Benefits

• Remote-first with flexible hours.
• Apple hardware ecosystem.
• Flexible PTO.
• Annual Bonus.
• Top-tier Health Insurance.
• Public Transportation Pass.
• Coverflex benefits for meals and
  - being.
• Air Conference 2025 in Las Vegas.

Diversity & Inclusion

We are committed to a diverse, inclusive, and equitable workplace. We welcome applicants from all backgrounds and experiences, believing that diversity strengthens us.

Application Disclaimer

We value transparency and integrity. Applicants must submit their own work without AI assistance. Using AI in applications or assessments will lead to disqualification.