CRM Strategy Manager Agualva-Cacém

CRM Strategy Manager
Agualva-Cacém
Agualva-Cacém, Lisboa, Portugal

ROLE:

• CRM Strategy & Execution: Develop and implement a
  - channel CRM strategy (email, SMS, push notifications, loyalty programs) to drive customer engagement, retention, and lifetime value.
• Customer Segmentation & Personalization: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle.
• Automation & Campaign Management: Design and oversee automated flows (welcome series, cart recovery,
  - back campaigns) and manage
  - hoc marketing communications.
• Data Analysis & Insights: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results.
• Cross-Team Collaboration: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication.

QUALIFICATIONS:
- Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred)
- Proven experience in CRM, email marketing, or lifecycle marketing (minimum 3 years)
- Proficiency in CRM platforms (e. g. , Klaviyo, Hub
Spot, Salesforce Marketing Cloud, or similar)
- Excellent analytical skills and attention to detail
- Fluent in Portuguese and Independent in English
- Real
- player - Autonomous, proactive and responsible
- Good organizational skills

OFFER:
- Young,
- paced and dynamic work environment
- Possibility of career advancement and "causing impact"
- Discounts for staff, health insurance, gym and other benefits
- On-site position in Cacém – Sintra

Zumub is committed to promoting equal opportunities and welcomes applications from all qualified individuals, regardless of gender, age, disability, sexual orientation, race, religion, or belief.

Tipo de oferta: Período Integral