Customer Segmentation Manager Maia

Customer Segmentation Manager
Maia
Maia, Porto District, Portugal

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This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.

At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.

Purpose of Role

The Customer Segment Manager is responsible for identifying target customer segments based on shared characteristics and needs. They are responsible for understanding, sharing, and communicating with other marketing colleagues. The main goal is to influence global content design, customer targeting, and customer experience. The customer segment manager will work with Zoom
Info, Linked
In, Salesforce CRM, and other tools.

The role will play a crucial role in customer retention by identifying
- risk segments and developing strategies to address their needs. By analyzing customer behavior and feedback, they can identify patterns indicating potential churn or dissatisfaction. With this information, the segment manager can devise targeted retention initiatives, such as loyalty programs, and work with our Demand Generation team on personalized communications to retain customers and enhance their loyalty.

Your responsibilities will include:

1. Segmentation Strategy Development: Design and implement customer segmentation frameworks based on behavioral, demographic, firmographic, and psychographic data.
2. Data Analysis & Insights: Analyze customer data to identify trends, customer preferences, and opportunities for more precise targeting and engagement.
3. Customer Profiling: Develop and refine customer personas that help align marketing and sales strategies with audience needs.
4. Campaign Optimization: Collaborate with marketing automation and paid media teams to improve targeting, ensuring the right message reaches the right audience.
5. Personalization & Dynamic Content: Work with the marketing team to enable personalized experiences across email, website, and advertising channels.
6. Data Integration & Management: Ensure customer data is accurately structured and maintained across CRM, marketing automation, and analytics platforms.
7. Performance Measurement: Track and measure the effectiveness of segmentation strategies, reporting on key metrics like conversion rates, engagement, and customer lifetime value.

This is a
- level,
- managerial role. Full-time candidates only. This role is fully remote except for a few team
- togethers throughout the year.

Expectations for all employees

• Always adhere to company policies and procedures
• Comply with any reasonable requests within your capability, including attending or performing any training the company requests
• Proactively support a
  - first culture, striving to improve health, safety, and environment of your work area and colleagues, with issues escalated immediately
• Strive to achieve the philosophy of “Right First Time” for each decision and process, with issues escalated immediately
• Ensure a lean approach to all business processes, with the ethos of making tomorrow better than today at the heart of everything we do
• Demonstrate the company values: Be True, Aim High, and Own It; foster the development of the One HBK culture, encouraging
  - based behaviors and promoting best practices

Professional Qualifications / Experience

• Bachelor's degree in Marketing, Data Analytics, Business Intelligence, or related field (or equivalent experience)
• 4+ years of experience in customer segmentation, data analytics, or marketing strategy
• Strong proficiency in data analytics tools such as SQL, Power BI, Tableau, Google Analytics, or Adobe Analytics
• Experience with CRM and marketing automation platforms such as Salesforce, Hub
  Spot, or Marketo
• Deep understanding of data modeling, customer behavior analysis, and audience targeting techniques
• Strong knowledge of A/B testing, campaign performance analysis, and conversion rate optimization
• Familiarity with predictive modeling, AI-driven segmentation, and machine learning applications in marketing
• Proactive,
  - starter with a drive to build
  - class operations and infrastructure
• Excellent verbal and written communication skills