Data Analyst (CRM) Funchal

Data Analyst (CRM)
Madeira
Funchal, Madeira, Portugal

ABOUT US

We are a
- growing,
- knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.

As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!

We are looking for a Data Analyst (CRM ) with 3-5 years of experience in marketing analytics, particularly with a focus on CRM, and advanced SQL expertise.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business Analytics, or a related field.
• 3-5 years of experience in marketing analytics, with a focus on CRM
• Advanced SQL required
• Experience with Salesforce Marketing Cloud and Email marketing analytics
• Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
• Proficient in using data visualization tools (such as DOMO, Tableau)) to present data in a visually engaging manner
• Familiarity with marketing automation tools and strategies.
• Ability to work independently and in a team environment, managing multiple priorities.

RESPONSIBILITIES

• Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.
• Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.
• Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
• Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
• Collaborate with
  - functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
• Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
• Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
• Create comprehensive reports and dashboards to track marketing performance metrics.
• Stay abreast of industry trends and advancements in CRM and analytics technologies.

WHAT WE OFFER

Remote Work Model : We enhance flexibility, foster productivity, and facilitate a healthier
- life balance for our employees!

Meal Allowance : We provide a meal card of €10. 20 per workday.

Private Health Insurance