Data Analyst Lisboa

Data Analyst
Lisboa
Lisboa, Lisboa, Portugal

ABOUT US

We are a
- growing,
- knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.

As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!

We are looking for a Data Analyst (CRM) to join our team.

RESPONSIBILITIES

• Design and maintain integrated data pipelines combining CRM platform data (e. G. , SFMC) with web analytics (Google Analytics) for unified campaign reporting.
• Analyze email marketing campaign performance:
  open rates,
  - through rates, conversion rates, and revenue impact.
• Conduct A/B tests on email subject lines, content, and CTAs;
  analyze results to recommend optimizations.
• Develop interactive dashboards and reports (Tableau, Power BI, or Google Data Studio) that provide clear, actionable insights on campaign effectiveness and customer engagement.
• Collaborate closely with marketing, sales, and data engineering teams to understand data needs and support campaign strategy.
• Validate data quality and ensure compliance with privacy and security standards.
• Identify trends, anomalies, and customer behavior patterns to optimize marketing strategies and customer retention efforts.
• Support segmentation and personalization initiatives by leveraging CRM and behavioral data.
• Assist in the creation of customer retention models and customer lifetime value (CLV) analysis.
• Provide insights and recommendations to improve
  - channel marketing efforts and overall customer journey.
• Document processes, dashboards, and data definitions to ensure transparency and reproducibility.
• Mentor junior analysts on CRM data best practices and analytics techniques.

QUALIFICATIONS

• Bachelor’s degree in Marketing Analytics, Data Science, Economics, Statistics, or a related field;
  advanced degree preferred.
• 2–5 years of experience in CRM analysis, marketing analytics, or
  - driven campaign optimization.
• Strong knowledge of CRM platforms, preferably Salesforce Marketing Cloud (SFMC) or similar.
• Experience integrating marketing data from multiple sources (e. G. , SFMC, Google Analytics, Google Tag Manager).
• Proficient in SQL and data visualization tools (Tableau, Power BI, Google Data Studio).
• Working knowledge of Python or R for data analysis and campaign optimization.
• Familiarity with A/B testing methodologies, segmentation, and conversion funnel analysis.
• Understanding of marketing KPIs:
  open rates,
  - through rates, conversion rates, revenue attribution, engagement metrics.
• Awareness of data privacy regulations (e. G. , GDPR) and best practices for data compliance.
• Strong analytical,
  - solving, and communication skills;
  ability to translate technical findings into actionable business insights.

WHAT WE OFFER

Remote Work Model :
We continue to prioritize flexibility, boost productivity, and support a balanced
- life environment for our employees! To further strengthen our collaboration, we’re introducing one office day a month for our employees based in Lisbon. If you’re not located in or near a city with an NMQ office or
- working space, there’s no expectation to attend — but you’re always welcome whenever you’re in the area!

Meal Allowance :
We provide a meal card of €8, 32 per workday.

Private Health Insurance