Data Analyst Viseu

Data Analyst
Viseu
Viseu, Viseu District, Portugal

As a Data Analyst in the Tracking team, you will be responsible for implementing, monitoring, and optimizing tracking solutions to ensure accurate data collection across web and app platforms. You will collaborate with developers, marketers, and product teams to define tracking requirements, analyze user behavior, and provide actionable insights. Your role will be crucial in maintaining data integrity, improving analytics capabilities, and supporting business decisions with reliable tracking data.

Responsibilities

• Creating tracking plans for different tracking platforms (GA4, Apps
  Flyer, internal platform)
• Setting up tracking on our websites and apps, including user behavior, cost data, and other metrics for marketing purposes via GTM and the internal event tagging platform.
• Validation of collected data.
• Monitoring key events.
• Investigating & eliminating bottlenecks in interactions between different tracking systems.
• Making research of new solutions that will improve tracking

Requirements

• Good understanding of HTML and CSS, ability to work with DOM.
• Strong knowledge of Google Analytics and Google Tag Manager.
• Experience with GA4, Firebase, Appsflyer including working with API, measurement protocol, data
  Layer etc.
• Ability to write JS code for tracking purposes
• Good Excel skills.
• Basic SQL, R, Python knowledge
• Experience in creating tracking plans for websites & apps.
• Good understanding of the
  - commerce industry and KPIs for analyzing user behavior.

Soft skills

• Analytical mindset
• Teamwork
• Willingness to handle a large amount of routine work.

Nice to have

• Experience with Power
  BI
• Google Analytics, Google Ads Certification
• Experience with Google ads, Braze, Facebook Ads
• Experience in
  - platform and
  -
  - end analytics

Motivation

• Working with big data.
• Gaining experience in highly detailed tracking setup for an
  - commerce product.
• Opportunity to participate in interesting A/B tests with a large dataset.

What do we offer:

• Competitive salaries based on your professional experience
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Meals Allowance
• Healthcare Insurance
• Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and
  - related issues.
• AUTODOC Corporate Discount
• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our
  - learning platform) and coaching
• Free English and German language classes
• Referral Program with attractive incentives
• Flexible working hours and hybrid work
• Fast growing international company with stable employment