Data Intelligence Specialist

Company Description

What good is an
- winning media strategy if not targeted to you? At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but also to discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, programs and gaming. We bring a cohesive, cross‑channel solution to increase performance for every brand we touch.

We develop strategic performance marketing ecosystems.

• Paid search
• Paid social
• SEO
• Programmatic
• Commerce
• Affiliate Marketing

We create and activate media partnerships and investments.

• Media supply chain diversification
• Multicultural market research and activation
• Scalable media buying
• Micro‑influence strategy and activation

We create media‑led experiences.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization

Key Responsibilities

• Build and maintain Power BI dashboards and automated reporting tools to support internal teams and client‑facing projects.
• Process and analyze data from multiple sources (Excel, SQL, APIs, media platforms) to generate actionable insights.
• Collaborate with Media and Strategy teams to ensure data consistency and support performance analysis.
• Identify inefficiencies in reporting workflows and implement automation to streamline operations.
• Identify new post‑campaign analysis and ideas, with a strong focus on performance metrics.

Qualifications

• Strong proficiency in Power BI (data modeling, DAX, advanced visualizations).
• Advanced Excel skills (formulas, Power Query, macros, pivot tables).
• Experience with SQL or other data manipulation tools (preferred).
• Knowledge around digital media platforms such as Google Ads, Meta Business Manager, and Tik
  Tok Ads is required.
• Analytical mindset with attention to detail and problem‑solving skills.
• Ability to work collaboratively, manage deadlines, and proactively improve processes.
• Bachelor’s degree in Management, Marketing, Engineering, Statistics, or a related field (preferred).
• Python for data processing and automation (preferred).
• Google Tag Manager for tracking and analytics setup.
• Power Automate for workflow automation.

Benefits & Perks

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off
• Healthcare insurance for you!

Inclusion & Diversity

We value the strength diversity brings to our business and are working to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all approaches to working for all our roles – we can't promise we will offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with the recruiter who contacts you.

Location: Lisbon

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent