Data Scientist

Data Scientist
Viseu
Viseu, Viseu District, Portugal

As a Marketing Analyst you will support brand strategy execution, trade marketing initiatives, partnerships, sponsorships, and
- commerce media planning for Goodyear in Brazil. This role requires strong analytical capabilities, excellent communication skills, and the ability to collaborate effectively with global and local teams.

What you'll do

Brand:

• Act as the guardian of brand strategy, ensuring proper application and adaptation of brand communication in alignment with Global Marketing.

• Lead the implementation of brand strategy and social content guidelines for monobrand resellers across Brazil (consumer and commercial).

• Manage content performance, define KPIs, and develop analytical dashboards to monitor results, providing regular reports to Brazil and Global teams.

• Co-develop media and communication plans for the launch of new Goodyear monobrand resellers (consumer and commercial).

• Map and monitor competitor communication and brand activities.

Partnerships & Sponsorships:

• Manage key partnerships, sponsorships, and major brand events such as WEC—one of the world's leading motorsport competitions.

• Coordinate collaborations with automotive OEMs, including BMW, Iveco, Porsche, and Stellantis.

• Manage partnership with Onçafari.

• Identify, prospect, and evaluate opportunities for events and strategic partnerships.

E-commerce:

• Own the media strategy for Goodyear Brazil's
  - commerce channels, aligned with global and commercial teams.

• Develop activation calendars focused on
  - out initiatives.

• Monitor and analyze performance results and KPIs.

• Manage and update B2B
  - commerce platforms, including product images, descriptions, and content quality.

• Create activation calendars and communication plans with B2B customers.

• Conduct competitive benchmarking for
  - commerce activities.

• Track ongoing performance and provide actionable insights.

Trade Marketing:

• Support trade marketing activities in collaboration with key stakeholders, both internal and external.

• Assist in the development of activation calendars focused on
  - out initiatives.

• Provide
  -
  - day support to the trade marketing team and
  - functional partners.

What We're Looking For

• Bachelor's degree in administration, Marketing, or Advertising.

• Fluent English

• Knowledge of performance media (Google, Meta)

• Time Management

• Organization

• Strong Communication

• Dynamism and Proactivity

• Analytical Thinking

• Planning Skills

• Strategic Mindset

• Initiative and Creativity

• Strong Interpersonal Relationships

What Will Set You Apart

• Intermediate Excel- desired

• Advanced Power
  Point-desired

#LI-RB3

Goodyear is one of the world's largest tire companies. It employs about 68, 000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop
-
-
- art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.