Demand Generation Marketing Manager
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Metrics
Join to apply for the Growth Marketing Manager role at Split
Metrics
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Split
Metrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top
- first businesses worldwide. Our ecosystem includes:
- Split
Metrics Acquire, a platform for automating and optimizing Apple Ads. - Split
Metrics Agency, a
- service mobile marketing agency staffed by top experts. - Split
Metrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year. - App Radar by Split
Metrics: an ASO platform with advanced keyword and competitor insights.
Metrics?
- For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of
- leading technologies. - An Apple Ads Partner, Split
Metrics is the 1st company to build the Apple Ads management platform. - Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
- Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
- Integrated AI into our strategic approach since 2023.
- Effectively collaborate across 20+ countries with a
- first and supportive culture.
We’re looking for an experienced,
- on Growth Hacker with deep specialization in B2B demand generation, marketing automation, and AI-powered workflows .
This is not a generalist role. You’ll own the performance marketing engine — from launching lead magnets and nurturing MQLs, to building complex automation in Hub
Spot and n8n (or similar tools), and optimizing paid campaigns across channels like Linked
In . Your mission is to build scalable,
- driven systems that consistently generate and convert qualified leads into revenue .
You must be passionate about automation , knowledgeable in content distribution , and obsessive about performance metrics . While you’ll collaborate closely with sales, content, and design teams — you own the outcomes .
What you will be doing:
B2B Lead Generation & Paid Campaigns
- Plan, launch, and optimize
- converting Linked
In Ads and other paid social/search campaigns. - Own the lead magnet strategy and manage
-
- end launches to generate and nurture
- intent leads — through optimized landing pages and compelling messaging.
- Build AI-enhanced workflows with n8n (or similar tools) to streamline lead capture, personalization, testing, and content distribution.
- Create and scale automated Hub
Spot workflows that guide MQLs through the funnel using behavioral signals and intent data.
- Own both organic and paid Linked
In strategy, driving MQLs through smart content distribution and audience engagement. - Repurpose and distribute content with a
- first mindset, optimizing reach and impact.
- Monitor and report performance across key KPIs (CPL, CTR, CVR, influenced pipeline).
- Use data (Hub
Spot, Looker Studio, GA4) to continuously test, learn, and improve.
- Align with sales on ICP, lead scoring, and pipeline quality.
- Collaborate with content and product marketing to ensure campaigns are
- aligned and
- focused.
- 4+ years of experience in B2B growth marketing, ideally in Saa
S or
- growing tech startups. - Proven automation expert: deep knowledge of Hub
Spot (incl. advanced workflows); confident using n8n (JSON knowledge is a strong plus). - Hands-on with Linked
In Ads — targeting, copy, visuals, and optimization. - Clear understanding of funnel management, MQL nurturing, and pipeline contribution.
- Skilled in Word
Press; basic HTML/CSS is a plus. - Data-native: fluent in performance metrics, campaign analysis, and CRO.
- Excellent English writing skills — especially for ads, landing pages, and email nurture flows.
KPIs:
- Double
- sourced pipeline in 12 months. - Increase MQL-to-SQL conversion rate by 10% through improved nurturing.
- Launch and scale 3+ lead magnets per quarter with a CVR ≥ 30%.
- Deploy fully automated workflows that deliver measurable efficiency gains.
- Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your
- being. - Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
- Work Flexibility: Flexible working schedule for a better
- life balance. Remote-first working environment. - Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
At Split
Metrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel
Metrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Technology, Information and Internet
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#J-18808-Ljbffr- Informações detalhadas sobre a oferta de emprego
Empresa: SplitMetrics Localização: Lisboa
Lisboa, Lisboa, PortugalPublicado: 5. 9. 2025
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