Digital Experience Specialist Oeiras

Digital Experience Specialist
Oeiras
Oeiras, Distrito de Lisboa, Portugal

POSITION SNAPSHOT

Location: Lisbon, Portugal

Company: Nespresso Portugal

Full-time

Mandatory English

Position Summary

As a Digital Experience Specialist you will be responsible for UX (User Experience), customer journeys and e
Personalization strategies across Nespresso B2C and B2B
- commerce platforms to deliver an exceptional shopping experience, with a
- driven and
- centric mindset and upon customer satisfaction targets. You will also be responsible for setting high standards in UI (User Interface), through web interfaces design and
- merchandising strategies, and for planning Content and Conversion Rate Optimizations.

In this role you will partner with a wide variety of
- functional teams to gather and leverage relevant online and customer insights/feedback and ensure relevant and
-
- class online customer journeys for new and returning
- commerce visitors, to increase sales and customer satisfaction.

The ideal candidate is passionate about creating innovative and
- quality online user experiences and has a strong ability to combine creativity and customer centricity through
- driven insights.

A DAY IN THE LIFE OF A DIGITAL EXPERIENCE SPECIALIST

Account for a
-
- class UX/UI - User Experience & User Interface

• Define and manage the annual UX/UI activities roadmap, by leveraging online reporting/analytics tools, customer insights and feedback, and secure delivery in time, quality and compliant project execution across platforms and devices
• Design
  - merchandising and content strategies according to local/ global guidelines, target audiences and online insights, by using UI mockups and prototypes to illustrate user flows and interactions across devices, and ensure best in class implementation
• Collect and evaluate requirements for new features, business products and services deployment, by collaborating with
  - functional teams (from business/commercial to technical and operations) and keeping a
  - centric mindset
• Create functional and visually compelling user flows and mockups for new features, business products and services deployment, and by doing so also drive awareness for online UX/UI best practices and support strong omnichannel strategies
• Support the identification and resolution of UX/UI issues through local or international support/operations teams.
• Build UX/UI standards and governance, promote a collaborative network to drive UX/UI awareness and provide guidance for best practices implementation and consistency across devices and platforms
  
  

• Define personalized and consistent best in class customer journeys across Nespresso E-commerce channels to drive conversion.
• Develop an
  - Personalization playbook to build and maintain personalization use cases and audiences, and promote report building and
  - based recommendations to optimize personalized content and customer journeys in collaboration with Analytics and CRM teams
• Manage the AB Testing roadmap and agency in collaboration with Data & Performance team to define and evaluate the performance of test cases, and plan the implementation of winning variants within the Ecommerce team.
• Partner with local
  - functional teams to drive optimizations in
  - site conversion funnels,
  
  

• Build an UX/UI state of mind through playbooks, best practices and guidelines as much as by fostering collaboration, awareness and engagement across Nespresso Portugal and HQ teams
• Work closely with agencies and
  - functional teams
• Act as a knowledge & matter expert on assigned
  - commerce scopes, providing guidance & recommendations, and contributing to UX/UI expertise within the organization.
  
  

• Stay updated on industry trends and best practices
• Leverage user flows, wireframing and mockup tools (like Figma) to articulate UX/UI design concepts into
  - friendly and visual demonstrations
• Leverage basic knowledge of HMTL, CSS and JS to support
  -
  - class UX/UI implementations, and web accessibility
• Gather and keep track of customer insights and analytics and identify UX/UI report building needs.
• Promote consistent, contextual & relevant UX/UI and personalized customer journeys across all ecommerce platforms (including desktop, mobile sites and app), to increase conversion through the funnel
• Contribute to the definition of local e
  Commerce strategy and tactics, the annual OP and OMP by leading UX/UI topics
  
  

• Minimum of 3 years’ experience in UX/UI,
  - merchandising and e
  Commerce platforms management (including mobile) – mandatory
• Proven experience in online experience management and optimization (Eg. : Content, Merchandising, Experience & Interface, customer journeys/web funnels & personalization) through
  - driven insights – mandatory
• Strong understanding of UX/UI guidelines, from desktop vs mobile user experiences principles to best practices for designing intuitive and responsive interfaces – mandatory
• Strong knowledge of web accessibility standards/ guidelines – mandatory
• Proficiency in user flows design, wireframing and mockup tools (like Figma) – mandatory
• Experience with e
  Personalization, A/B testing and conversion rate optimization
• Basic knowledge of HMTL, CSS and JS
• Ability to use analytics tools (GA4, Glassbox, . . . ) to build relevant insights
• Creative thinker with a conversion optimization mindset
• Cross-functional team working skills with an ability to collaborate closely and gain alignment
• Experience working on complex and
  - critical projects
• Ability to present findings through clear messages and, as a nice to have, storytelling
• Excellent written and verbal communication skills and English fluency – mandatory
• Skills in project management – nice to have