Digital Experience Strategy & Research Director Lisboa

Digital Experience Strategy & Research Director
Lisboa
Lisboa, Lisboa, Portugal

## Digital Experience Strategy & Research Director**Job Summary** We are seeking a Digital Experience Strategy & Research Director to join our growing Experience Design (DX) practice in Lisbon. This role will be central to shaping and delivering strategic and
- led design programmes for our clients across industries. You will bring expertise in customer experience strategy, digital product management, and research, ensuring our work delivers measurable value for both users and brands. As a senior member of the practice, you will be responsible for leading
- facing delivery; scoping, planning, and executing strategic engagements and research programmes, while collaborating closely with designers, technologists, data specialists, and account leads. This is a
- focused role with no line management responsibilities, ideal for someone who thrives in
- on project leadership and strategic advisory. **Key Responsibilities** **Experience Strategy**: Lead the definition of digital experience strategies (web, app, omnichannel) that connect customer needs with business goals, brand positioning, and technology capability. **Cross-Disciplinary Collaboration**: Work closely with experience designers, data analysts, and technologists to ensure strategies and roadmaps are practical,
- based, and
- ready. **Thought Leadership**: Contribute to the evolution of the Experience Design practice by bringing new perspectives on research, innovation, and product strategy. **Key Skills & Experience** **Proven Experience**: 8+ years in experience strategy, product management/ownership, service design, or related fields, ideally within a consultancy, agency, or digital transformation environment. **Product Management Expertise (Required)**: Strong knowledge of product management principles, including defining product vision, shaping roadmaps, backlog management, and aligning
- functional teams. **Research Expertise**: Skilled in applying research methodologies (qualitative interviews, usability testing, ethnography, surveys, analytics) and integrating insights into product and experience strategies. **Strategic Acumen**: Ability to shape and articulate digital product and experience strategies that align with broader customer experience and brand ambitions. **Delivery Skills**: Strong project leadership and organisational skills with experience managing multiple workstreams and deadlines. **Expectations of the Role** Champion the value of product management, research, and experience strategy within Merkle’s CXM proposition. **Benefits and perks:** Health insurance (also possible for family members)We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and
- specific requirements, ensuring a workplace free from discrimination and harassment.

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