Digital Growth Manager Lisbon

Digital Growth Manager Lisbon
Viseu
Viseu, Viseu District, Portugal

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We're a global
- knit community, united by the relentless pursuit to help keep people safer everywhere. Our critical communications, video security and command center technologies support public safety agencies and enterprises alike, enabling the coordination that's critical for safer communities, safer schools, safer hospitals and safer businesses. Connect with a career that matters, and help us build a safer future.

Department Overview Are you a
- witted SEO expert who's always searching for unique ways to take your strategy to the next level? Are you
- driven in your approach, but creative in your execution? Do you excel in a
- paced team environment that values meaningful collaboration, effective communication and driving impactful results? Our dynamic team of marketers is looking for a LATAM SEO Specialist to join us in cultivating our brand messaging and customer engagement on a global scale for a portfolio of leading security brands.

Job Description

We are looking for an experienced SEO Specialist who is fluent in English, Spanish and Portuguese to join our Digital Marketing team. This role will lead the growth of our organic search presence in the LATAM region, specifically in the Mexican and Brazilian markets. The ideal candidate will have a strong understanding of SEO best practices, experience managing SEO activities across several domains and a deep knowledge of the LATAM market dynamics.

This role will be remote, but it will start hybrid during the training and onboarding period.

Core Responsibilities:

• Lead our LATAM SEO strategy and initiatives to improve organic search rankings and drive traffic to our website for both Spanish- and Portuguese-speaking markets.

• Consistently identify opportunities for LATAM SEO growth, optimizing existing content and producing new content.

• Monitor and analyze website performance using SEO tools and analytics to identify trends and actionable insights.

• Strategize, edit and optimize
  - quality content in both Spanish and Portuguese that aligns with SEO best practices.

• Manage activities with freelance writers and localization specialists to help propel LATAM SEO efforts.

• Closely track and report on SEO KPIs, effectively communicating key data insights

• Conduct frequent competitor analyses to identify gaps and opportunities for improvement.

• Stay nimble among algorithm changes and SEO industry developments.

• Collaborate with the marketing and content teams to amplify SEO efforts and ensure consistent messaging across all channels.

• Work with web developers to ensure international SEO best practices are properly implemented on newly developed code.

• Assist in the creation and optim

Basic Requirements

• Fluency in English, Spanish and Portuguese

• 3+ years of proven experience developing, executing and reporting on SEO initiatives in Spanish and Portuguese

• 3+ years working with SEO
  - site analysis tools such as Google Search Console, Ahrefs, Screaming Frog, Semrush and Surfer SEO

• 3+ years of strategizing and editing SEO content;
  
  
  
  experience writing SEO content is a plus

• 3+ years working with using website analytics tools such as Google Analytics

• Experience with the LATAM market and an understanding of cultural nuances and regional differences

• 3+ years working with heatmap tools such as Hotjar or Mouseflow

• Familiarity with strategies to improve domain authority

• Receptive to testing new strategies with the evolving search landscape

• Familiarity with content management systems such as Word
  Press

• Working knowledge of CRM software such as Hub
  Spot

• Demonstrates interest in the latest news and trends relating to SEO

• Self-starter who doesn't need to be closely managed, and can freely collaborate with team members

• Excellent communication skills

• Strong organizational and project management skills

Travel Requirements Under 10%

Relocation Provided None

Position Type Experienced
Referral