Digital Lead Generation Manager

Overview

Location: Remote / UAE / Portugal / UK - Option to relocate to Dubai post Probation Period

Company: Kompetenza

Department: Marketing & Sales

Reports To: Sales Director

Kompetenza is a Salesforce partner specializing in CRM solutions, Flex
Team Pods, and digital transformation services. We help businesses scale efficiently by leveraging
- edge CRM, AI-driven lead generation, and marketing automation technologies.

Role: Manager of Lead Generation — to build and implement a digital infrastructure for acquiring new customers in multiple territories. The role focuses on developing a
- channel lead generation strategy using CRM (Salesforce), marketing automation, AI-powered lead generation tools, Linked
In marketing, Google Ad
Words, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be
- on in designing and executing scalable lead acquisition strategies.

Responsibilities

• Lead Generation Strategy & Execution
• Design and implement a scalable lead generation system to acquire customers in multiple regions
• Develop and manage
  - channel campaigns, leveraging SEO, paid advertising, Linked
  In, and AI-driven prospecting
• Use AI-based lead generation platforms (e. g. , Amplemarket, Zoom
  Info, Apollo. io, or similar) to optimize prospecting and outreach
• Oversee Google Ad
  Words, PPC campaigns, and targeted paid advertising strategies
• CRM & Marketing Automation Infrastructure
• Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
• Implement and optimize marketing automation platforms (Hub
  Spot, Pardot, Marketo, or similar) to automate email and drip campaigns
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
• Digital Marketing & SEO Optimization
• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
• Optimize website landing pages and content strategy for lead conversion
• Manage and improve Linked
  In marketing campaigns, including outreach and sponsored ads
• Track key lead generation KPIs, ensuring performance optimization and ROI maximization
• Data-Driven Optimization & Analytics
• Implement lead scoring and segmentation models to identify
  - converting prospects
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
• Use AI-powered analytics and automation to continuously optimize lead generation efforts
• Collaboration & Leadership
• Work closely with the sales team to align lead generation strategies with revenue goals
• Coordinate with content marketers and designers to create compelling assets that drive engagement
• Lead the implementation of ABM (Account-Based Marketing) strategies to target
  - value clients

Requirements

Key Requirements

Must-Have Skills & Experience

• 3+ years of experience in lead generation, digital marketing, or demand generation
• Proven experience in the technology industry (CRM, Salesforce, Saa
  S, or similar)
• Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, Zoom
  Info, etc. ), and marketing automation
• Hands-on experience in Google Ad
  Words, Linked
  In advertising, and SEO optimization
• Expertise in
  - driven marketing, campaign performance tracking, and conversion optimization
• Strong understanding of B2B sales funnels and outbound/inbound lead generation

• Soft Skills & Personality
• Strategic thinker with a
  - driven mindset
• Proactive and
  - on — able to build processes from scratch
• Excellent project management and execution skills
• Strong communication and stakeholder management skills

Benefits

• Why Join Kompetenza?
• Build a lead generation machine from the ground up — a scalable system
• Work with
  - edge AI and automation tools to optimize sales outreach
• High earning potential — competitive salary with
  - based commission
• Remote work flexibility with a global team