Digital Marketing Automation Specialist

Digital Marketing Automation Specialist
Viseu
Viseu, Viseu District, Portugal

Job Overview:

We are seeking an
- taking and
- oriented Digital Marketing Automation Associate to join our digital marketing team to support our B2B email marketing automation program at Mercer.

You will play a critical role in supporting the adoption of Microsoft Dynamics 365 Customer Insights Journeys, building and optimizing automated journeys, and upskilling colleagues through documentation and training. Collaboration is central to our culture, and you will partner with
- functional teams to translate strategy into measurable outcomes and continuous improvements. The ideal candidate combines
- on technical skills, a
- driven mindset, and the ability to make an impact within a supportive, innovative, and globally distributed team.

You will be joining us in building Oliver Wyman's new hub in Lisbon.

This is a hybrid role that has a requirement of working at least three days a week in the office.

We will count on you to:

• Take responsibility for our use of Microsoft Dynamics 365 Customer Insights Journeys: develop templates, forms, segments, and
  - step automations;
  
  
  
  ensure QA (including Litmus) and mobile optimization.
• Collaborate closely with marketing leadership and campaign stakeholders to contribute strategic insights and recommendations that shape campaign planning, audience targeting, and automation approaches, ensuring alignment with overall business and marketing objectives, maintaining oversight of email campaign
  - review approvals, ensuring compliance, and best practices are applied.
• Build, test (A/B), deploy, and optimize email journeys that align to campaign goals;
  
  
  
  implement UTM standardsand integrate web forms for tracking.
• Partner with campaign leads on journey design, audience definition, and
  - scoring/nurture logic;
  
  
  
  ensure assets andtiming align to objectives.
• Document processes and create practical training/reference materials;
  
  
  
  upskill marketerson tools, best practices, deliverability, and data privacy.
• Monitor performance of email campaigns and landing pages using dashboards and reports (e. G. , Adobe Analytics, Dynamics) and translate insights into recommendations to improve ROMI.
• Identify and pilot generative AI use cases for automation innovation and optimization;
  
  
  
  develop simple playbooks/prompts for everyday use that support larger marketing and business strategies.
• Collaborate with stakeholders in marketing, sales, IT, and data teams to resolve integrations, improve data quality, and streamline operations.

What makes you stand out?

• Minimum of three years of relevant experience in digital marketing, including
  - on email automation for B2B. Practical experience in building and optimizing automated journeys, segments, and triggers is required. Experience with Microsoft Dynamics 365 Marketing/Customer Insights Journeys is preferred;
  
  
  
  Dynamics 365 Marketing certification is a plus.
• Understanding of marketing automation concepts like segmentation, lead scoring, A/B testing, nurture, and ABM strategies.
• Knowledge of compliance and best practices (GDPR, CAN-SPAM) and commitment to campaign hygiene and data quality.
• Comfort with HTML and CSS, along with familiarity with QA and deliverability tools like Litmus and Validity.
• Experience with content management systems (e. G. , Adobe Experience Manager) with a firm grasp of ancillary tools such as UTM Tracking, Web Metrics (e. G. , Adobe Analytics), and project management tools (e. G. , Monday. Com).
• Demonstrated project management skills: you are comfortable prioritizing and delivering
  - quality work proactively and efficiently, managing your own work, supporting others in the team, and helping to keep project tasks on track.
• Ability to influence, mentor, and support colleagues while fostering knowledge sharing to build team capability. Skilled at effectively conveying technical concepts to
  - technical stakeholders and comfortable working
  - functionally with marketing, sales, IT, and data teams.
• Excellent
  - solving skills with strong attention to detail, highly organized,
  - oriented, and eager to contribute to a collaborative, innovative team environment.
• Fluent in spoken and written English.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your
  - being.
• As of November 7, 2024, the Business Group Global Boilerplate Language, Country Specific Regulatory Language (Ex. US EEO Statement) OR Global Diversity Statement, and Global Hybrid Work Policy Statement have been automated except for:
• Marsh Mc
  Lennan Agency
• Mercer Marsh Benefits

Reference the Business Unit Global Boilerplate & Regionally Required Regulatory Language document on the TA Community site

Oliver Wyman, a business of Marsh Mc
Lennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh Mc
Lennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90, 000 colleagues, Marsh Mc
Lennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman. Com, or follow on Linked
In and X.

Marsh Mc
Lennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh Mc
Lennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh Mc
Lennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.