Digital Marketing Manager (Part-time) Lisboa

Digital Marketing Manager (Part-time)
Lisboa
Lisboa, Lisboa, Portugal

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a
- class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:
Text Constant Lisbon's most iconic address. Located in the heart of Lisbon, our historic Hotel wears the cultural heart and soul of Portugal on its sleeve. Inside,
- deco sensibilities mingle with an updated Louis XVI style, and a collection of important contemporary local artwork fills our halls. Outside, views of the city's rolling hills and brightly tiled exteriors spread out before you. After spending the day exploring the city sights, many just steps from the Hotel, we invite you for a seasonally inspired, Michelin-starred gastronomic experience at CURA restaurant.

About the role

The Digital Marketing Manager establishes brand and channel preference, generates revenue and executes
- driven strategy for the Four Seasons Hotel Ritz Lisbon.

The Digital Marketing Manager supports the Commercial Director and Director of Public Relations to execute strategies in digital marketing, online reputation management and measures success through outcomes supported by analytics and reporting. A clear understanding of the Four Seasons brand guidelines and effective execution of them are essential.

What you will do

Digital Marketing:

• Supports the Hotel's digital strategy with a proactive approach to all digital marketing platforms. Designs and implements digital campaigns that support the Hotel's commercial goals to drive digital direct room revenue and channel mix growth, and restaurant and bar revenue.
• Oversees and optimizes online presence of the Hotel including SEO content and creative assets on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partners website) and external websites (OTA and Amex), ensuring alignment with the Hotel's positioning, business objectives, and storytelling. Supports Commercial Director and Director of Public Relations and manages agency partners to implement digital marketing tactics including SEO, PPC/SEM, PMax, Demand Gen, Paid Social, Metasearch and CRM to ensure best practices, messaging and creatives are updated and aligned across all platforms.
• Establish a robust digital performance management process and a
  - looking approach to media planning, ensuring digital opportunities are maximized.
• Develop briefs for digital campaigns, oversee paid media content strategy, manage creative trafficking, analyzing results, and reporting on key learnings.
• Partners with Director of Revenue Management to monitor FS.com performance and identify opportunities for growth.
• Actively engage with Four Seasons Regional Corporate team to optimize results.
• Deliver strategy and implementation to improve Hotel's Google Brand Penetration Score.
• Monitor Search volume for Hotels, providing insights on changes and new
  - source opportunities.
• Conduct a digital benchmark on a regular basis with key competitors (local and international), identifying local market insights and in the luxury space (retail, travel) to determine opportunities to improve our digital content and solutions.
• Monitors online reputation and report sentiment to internal stakeholders.
• Participates in departmental PR and Commercial meetings.

• Formulate a strategy based on geo markets and seasonality monthly in advance of each quarter to drive revenue.
• Coordination of Hotels' participation in corporate global integrated campaigns.
• Executes strategies within the Paid Media Restaurant & Bar Toolkit to ensure maximum exposure for Hotel outlets on paid digital channels.

• Leverages full suite of online reporting tools including Adobe Analytics and Datorama ensuring activities are monitored and optimized against the
  - established KPIs.
• Provides monthly digital KPI, paid media performance and Revinate reports. Support with other marketing reports as assigned.
• Consults monthly Inspire program email reporting to view impressions, bookings and revenues generated through this brand program.
• Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities.
• Provides action plan for continuous improvement to Marketing Scorecard on ROAS, Search Penetration Score, Direct Non-Commissionable Published Revenue.
• Invoice reconciliation across paid media agencies and key partners.

• Support PR team with Crisis Communications monitoring as required
• Performs other tasks or projects as assigned by the Commercial Director and Director of Public Relations.
• Acts as a brand ambassador to our Hotel and Four Seasons at all times, both in and out of the Hotel and on personal social media accounts.

• Three to five years of experience as a Digital and Paid Media Specialist or similar role, preferable from the luxury space.
• Experience with Google platforms, Adobe Analytics/ Google Analytics, Social Media platforms, consumer engagement and strong awareness of the digital world.
• Excellent knowledge of social media platforms, best practices and KPIs.
• Understanding of SEO and web traffic metrics.
• Ability to manage
  - party agencies, partners, and vendors.
• Excellent writing, presentation and communication skills.
• Attention to detail and organization.
• Knowledgeable about Luxury market and trends
• Ability to
  - task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Proficient in Microsoft Office Applications.
• College education required.
• Proficiency skills in English and Portuguese.