Digital Marketing Manager Lisboa

Digital Marketing Manager
Lisboa
Lisboa, Lisboa, Portugal

Ando Living is part of
Ando Living Group.
Our portfolio includes
Lovely
Stay
, Portugal's leading tourism accommodation manager, and
Ando Living
, our premium serviced residences brand. Lovely
Stay combines
- edge technology with a dedicated international team to provide unique and efficient lodging experiences.

ANDO Living
, our premium brand, is a collection of lifestyle serviced apartments for modern travelers.
ANDO Living
has a strong focus on delivering exceptional guest experiences through our unique aparthotel offerings and sets new standards in hospitality with properties in
Portugal
,
Turkey
,
London
and soon in vibrant cities like
Madrid
and
Paris
.

Driving strategy and execution behind global lead generation efforts for premium investment products. The role blends performance marketing, content strategy, and conversion optimization to attract and convert
-
- worth individuals across key international markets.

Responsibilities:

• Develop and implement
  - funnel digital marketing strategies in partnership with agencies, tailored to diverse regional audiences (US, Brazil, Hong Kong, Turkey, MENA).
• Drive direct bookings via
  - focused digital marketing (Google & META) and optimize the website to showcase guest and community initiatives, maximizing engagement and conversions.
• Align strategies with key business KPIs such as qualified lead generation, CPL, and ROAS.
• Plan, manage, and optimize international performance campaigns across platforms including Meta Ads, Google Ads, and Linked
  In Ads, focusing on precise targeting, message relevance, and campaign effectiveness.
• Own and implement the SEO strategy to improve organic search visibility across priority keywords and markets, working closely with content teams to develop
  - intent content.
• Manage and optimize website and landing pages using Word
  Press (Elementor) and Hub
  Spot CMS to ensure high performance and seamless user experiences across devices and languages.
• Maintain a structured lead source framework within Hub
  Spot CRM to enable accurate attribution, campaign tracking, and pipeline alignment.
• Collaborate closely with internal teams and external agencies to ensure strategic alignment, creative cohesion, and effective execution of marketing initiatives.

Requirements:

• Experienced marketing professional with a strong focus on digital performance and lead acquisition.
• Proven track record in developing and executing
  - driven,
  - funnel marketing strategies.
• Skilled in managing paid media campaigns across platforms like Meta, Google, and Linked
  In.
• Proficient in SEO strategy and organic growth initiatives.
• Experienced with CRM tools, particularly Hub
  Spot, for lead attribution and pipeline alignment.
• Ability to collaborate effectively with agencies and
  - functional teams.
• Strategic thinker with strong analytical skills and a
  - oriented mindset.
• Comfortable working in international,
  - market environments.
• Fluent in English (Portuguese is a plus).

What we offer and what you can expect:

• Working in a
  - growing & international environment.
• Access to wellness programs and employee support initiatives.
• Team-building activities and company events.
• Collaborative and dynamic team atmosphere.

ANDO Living Group is committed to the principles of equality and
- discrimination in access to employment. The Group values the diversity of the people it employs and provides equal opportunities and equal treatment in access to employment and does not discriminate or deprive any person of their rights based on, for example, reduced capacity to work, disability, or chronic illness. ANDO Living Group fosters a diverse work environment where individual differences are recognized, respected, and valued to develop everyone's full potential and make use of their personal and professional talents and strengths.