Digital Marketing Manager

Digital Marketing Manager
Porto
Oliveira do Douro, Porto, Portugal

At

Mystic
Invest Holding

, we believe that sailing is more than moving across the water — it's about exploring the world with curiosity, purpose, and passion.

We are a global tourism and cruise group united by a shared DNA: creating unforgettable experiences and inspiring everyone who travels with us.

Rooted in Portugal and open to the world, we bring together brands such as

Douro
Azul

, the leading river cruise company in the Douro Valley;



Nicko Cruises

, which operates over 25 river cruise ships across three continents;



Mystic Cruises

, dedicated to ocean expedition voyages;



and

Mystic Ocean

, home to the iconic

Vasco da Gama

, sailing around the globe and carrying the spirit of discovery even further.

Our portfolio also includes

Atlas Ocean Voyages

,

Douro Legend

,

Douro Heritage

, and

Douro
Azul Talents

— all reflecting our commitment to excellence, innovation, and the continuous growth of our people and brands.

As part of

Pluris Investments

, we share a common vision: to grow sustainably, value people, and shape the future of tourism with authenticity and purpose.

Joining

Mystic
Invest

means becoming part of a multicultural and inspiring team — where every idea matters, every journey transforms, and every person has the chance to leave their mark.

Job Description

We are looking for an experienced and strategic

Digital Marketing Manager

to lead the planning, execution, and optimization of our digital marketing initiatives across multiple brands and platforms. This role requires both strategic vision and
- on expertise — someone who can turn insights into action, lead teams with purpose, and drive measurable growth.

Key Responsibilities

• Develop and lead
  
  a comprehensive digital marketing strategy aligned with business and brand objectives.
• Implement and optimize
  
  attribution models, reporting systems, and analytics frameworks to evaluate digital performance and inform
  - driven decisions.
• Continuously test, refine, and scale
  
  audience targeting, creative messaging, and spend allocation to maximize marketing impact and ROI.
• Manage and mentor
  
  digital marketing specialists while overseeing agency partners to ensure flawless execution and operational excellence.
• Oversee the digital marketing budget
  
  , ensuring efficient investment and alignment with strategic priorities.
• Maintain and strengthen
  
  the company's online presence, brand reputation, and engagement across all digital channels.
• Track and analyze
  
  performance metrics, producing actionable insights and regular reporting for leadership and
  - functional teams.
• Act as the subject matter expert
  
  for outbound digital marketing, guiding strategy, innovation, and best practices across the growth organization.
• Stay ahead of trends
  
  , emerging platforms, and tools to ensure continuous innovation in digital strategy and execution.

Qualifications

• Bachelor's degree in
  
  Marketing
  
  ,
  
  Digital Media
  
  , or a related field (Master's degree preferred).
• Minimum
  
  5 years of experience
  
  in digital marketing, with at least
  
  2 years in a management or leadership role
  
  .
• Proven experience managing
  
  multi-channel digital campaigns
  
  (search, display, social, email, programmatic, etc. ).
• Deep understanding of
  
  digital analytics
  
  ,
  
  attribution modeling
  
  , and
  
  performance optimization
  
  .
• Advanced knowledge of
  
  Google Ads
  
  ,
  
  Google Analytics (GA4)
  
  ,
  
  SEO
  
  ,
  
  CRM
  
  , and
  
  marketing automation platforms
  
  .
• Strong leadership and project management skills with the ability to motivate and develop teams.
• Excellent communication, analytical, and
  - solving abilities.
• Strategic thinker with
  - on execution capability and attention to detail.
• Ability to thrive in a
  
  fast-paced,
  - oriented environment
  
  while managing multiple priorities

Additional Information

• Opportunity to join an
  
  ambitious and expanding group
  
  , contributing to
  - impact global marketing initiatives.
• Clear
  
  career progression
  
  and professional development opportunities within a growing organization.
• Work alongside a
  
  dynamic, collaborative, and
  - thinking team
  
  of marketing professionals.