Digital Marketing Optimization Specialist (Danish Speaker) Lisboa

Overview

About the Role: We are looking for a proactive and
- driven Digital Marketing Optimization Specialist to join our team. You will play a key role in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), Linked
In, and more. Your ability to analyze data and derive actionable insights will directly contribute to the success of our clients digital marketing efforts.

Responsibilities

• Create, manage, and optimize paid advertising campaigns on platforms including Google Ads, Meta Ads (Facebook/Instagram), Linked
  In, and others.
• Monitor campaign performance and implement changes to improve KPIs such as CTR, ROAS, and CPA.
• Conduct keyword research, audience targeting, and A/B testing to refine ad strategies.
• Generate performance reports using Excel or Google Sheets, applying intermediate to advanced functions (e. g. , pivot tables, VLOOKUP, conditional formatting).
• Collaborate with content and design teams to improve ad creatives and landing pages.
• Stay updated on platform updates, trends, and best practices in digital advertising.
• Communicate with Danish-speaking clients or internal stakeholders to report on performance and campaign updates.

Required Qualifications

• Fluent in Danish C2 or native and strong B2 in English.
• Minimum 1 year of
  - on experience managing ads on Google Ads, Meta (Facebook), Linked
  In, or similar platforms.
• Proficient with Excel/Google Sheets, with ability to work with formulas, pivot tables, and data visualization tools.
• Strong analytical skills and attention to detail.
• Familiarity with UTM tracking, Google Analytics, and performance metrics.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications

• Google Ads or Meta Blueprint certification.
• Experience with performance marketing, lead generation, or
  - commerce.
• Familiarity with additional tools like Google Tag Manager, Looker Studio, or SEMrush.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with international clients and
  - edge marketing tools.
• Learning and development budget for certifications and training.