Digital Marketing Specialist

Digital Marketing Specialist
Aveiro
Aveiro, Aveiro District, Portugal

About the company:

Gritnova is a global campus that creates industry focused learning programs in collaboration with leading experts to equip young professionals around the world with the latest
- demand skills.

About the role

We are seeking a talented and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing marketing strategies that increase brand awareness and generate leads. If you have a passion for all things digital marketing, a creative mindset, and a proven track record of achieving results, we want to hear from you.

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO),
  -
  - click (PPC) advertising, and content marketing.
• Create, manage, and optimize digital advertising campaigns, ensuring they align with the overall marketing objectives and target audience.
• Monitor and analyze key performance indicators (KPIs) to track campaign performance and make
  - driven recommendations for improvement.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Collaborate with
  - functional teams to create compelling content, including blog posts, social media updates, email newsletters, and landing pages.
• Manage and maintain the company's website, ensuring it is
  -
  - date,
  - friendly, and optimized for search engines.
• Utilize marketing automation tools to develop and implement lead nurturing campaigns.
• Stay
  -
  - date with industry trends and emerging digital marketing strategies, recommending innovative approaches to drive engagement and generate leads.
• Measure and report on the effectiveness of digital marketing efforts to stakeholders and management.

Qualifications:

• Proven experience in digital marketing, with a focus on social media, SEO, PPC advertising, and email marketing.
• Solid understanding of digital marketing principles, strategies, and best practices.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and marketing automation tools.
• Strong analytical skills with the ability to interpret data and make
  - driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop innovative marketing campaigns.
• Ability to work independently and collaboratively in a
  - paced,
  - driven environment.
• Strong attention to detail and organizational skills.

If you have the drive, passion & energy to be involved in growing a global campus of young professionals, this is for you.