Digital Marketing Strategist

Digital Marketing Strategist
Viseu
Viseu, Viseu District, Portugal

Who We Are

At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys.

Our 26, 000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.

Who We're Looking For

We are looking for a Social Media Strategist to join our Social Media team, with a special focus on international and B2B clients. We seek someone with critical thinking, a
- first approach, a strong visual and digital culture, capable of transforming data and cultural insights into innovative communication strategies.

What You'll Do

• Strategic Vision Definition: Develop social media strategies, establishing the purpose, tone of voice, and content pillars for brands in international markets.
• Analysis and Diagnosis: Conduct brand, competitor, and digital culture audits to identify tensions, opportunities, and communication territories.
• Briefing Development: Translate business objectives and consumer insights into inspiring creative briefs that serve as a clear starting point for the creative team.
• Content and Influence Architecture: Design content frameworks and influencer ecosystems, defining the formats, platforms, and creator profiles that best serve brand objectives.
• Measurement and Optimization: Establish KPIs and success measurement models, focusing on data analysis to continuously optimize strategy.

What You'll Need

• Strategic and Conceptual Thinking: Proven ability to transform complex data and cultural insights into simple yet powerful communication strategies.
• Storytelling and Argumentation: Excellent communication skills to build and present strategic narratives (rationales, proposals, etc. ) clearly and persuasively.
• Deep Knowledge of the Digital Ecosystem: Mastery of social platforms, their algorithms, formats, and, above all, user behavior dynamics on each.
• Business Acumen: Solid understanding of marketing and how social media strategy integrates with and contributes to the client's overall business objectives.
• Shopper / Commerce Focus: Thinking oriented towards creative and social shopping, as well as social media actions with commercial objectives.
• Relevant Experience: Minimum of 3 years in strategy roles (Social, Digital, Planning) within an agency setting, with a portfolio demonstrating experience with international clients.
• English Fluency: C1 proficiency level or higher (mandatory) for oral and written communication and presentation of strategic documents.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, Linked
In, and X.

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